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| Memon's ON-LINE Awareness Program |
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| Copyright: " Memon's Awarenes Program Series" - MIS @ 2006. |
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| The Communication Decision Support Role |
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| The Information Systems can support a company's competitive positioning. Here are three levels of analysis: 1. The supports for help in piloting the chain of internal value. they are the most recent and the most pragmatic systems within the reach of the Manager. They are the solutions to reductions of costs and management of performance. They are typically named "Business Workflow Analysis" (BWA) or of "Business Management System p2p. Tool networks, they ensure control over piloting the set functions of a company. The real-Time mastery in the costs of dysfunctions cause distances from accounts, evalluation and qualitative reports. 2. All successfull companies have one (or two) business functions that they do better than the competition. These are called core competencies. If a company's core cometency gives it a long term advantage in the marketplace, it is referred to as a sustainable competitive advantage. for a core competency to become a sustainable competitive advantage it must be difficult to mimic, unique, sustainable, superior to the competition, and applicable to multiple situations. Other examples of company characteristics that could constitute a sustainable competitive advantage include: superior Product quality, extensive distribution contracts, accumulated brand equity and positive company reputation, low cost production techniques, patents and copyrights, government protected monopoly, and superior employees and management team. The list of potential sustainable competative advantage characteristics is very long. However, some experts hold that in today's changing and competative world, no advantage can be sustained in the long run. They argue that the only truely sustainable competitive advantage is to build an organization that is so alert and so agile that it will always be able to find an advantage, no matter what changes occur. 3. Information Systems often support and occasionally constitute these competitive advantages. The rapid change has made access to timely and current information critical in a competitive environment. Information systems, like business environmental scanning systems, supports almost all sustainable competitive advantages. Occasionally, the information system itself is the competitive advantage. One example is WAl-Mart. They used an extranet to integrate their whole supply chain. This use of information systems gave Sam Walton a competative advantage for two decades. An other example is Dell Computer. They used the internet to market custom assembled PC's. Michal Dell is still benifitting from this low-cost promotion and distribution technique. Other examples are eBay, Amazon.com, Fedral express, and Business workflow Analysis. |
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