The business decision - making support function goes one step further. It becomes an integral part - even a vital part - of decision - making.
It allows users to ask very powerful "What if...?" questions:
* What if we increase the price by 5%?
*What if we increase price by 10%.?
*What if we decrease price by 5%?
* What if we increase price by 10% now, then decrease it by 5% in three months?
It also allows users to deal with contingencies:
* If inflation increases by 5% (instead of 2% as we are assuming), then what do we do?
* What do we do if we are faced with a strike or a new competitive threat?
An organization scuuceeds or fails based on the quality of its decisions.
The enhanced ability to explore "WHAT IF" questions is central to analyzing the likely results of possible decisions and choosing those most likely to shape the future as desired. "Business decision - making support function" is a pharase likely to quicken the pulse of no one but an accountant, but, in fact, it is all about turning wonderful dreams into solid realities. |
