Emphasis is on negative reinforcement to maintain the values and behaviors of the sub-culture. Pedophile madams reject potential Masters who support positive reinforcement as a means of maintaining the loyalty and discipline of pedophile daughters or sex slaves. Punishment is to be immediate, swift, brutal, physical, and public within the community so that all who witness the punishment will learn from it, especially pedophile daughters, young Masters in training, and sex slaves.
"Yes, in our system, negative (punishment) is a much more reliable form of discipline," says Dana in a 30 May 2000 e-mail in which she discusses the disciple of female submissives. She continues, "It is expected of you even. If too much positive reinforcement is notices you will be cast out of the system. I dont mean for you to keep your subs black and blue, but just to have a heavy hand whenever they need discipline. Over time you will see that our way is very acceptable an works quite well. Especially with females raised to know their true place in that life."
Sandy describes punishment in a 9 June 2000 e-mail. " Our culture tends to look at the inflicting of pain as a way to keep the constant thought in the slaves mind just who is in charge. Even a most submissive cooperative slave has thoughts from time to time about what things might be like if they were in a different situation?(mostly young slaves) so the inflicting of pain is just a little hint that He is in control. An if she should stray in ANY way what so ever, just what the Master is capable of. If you never inflict pain or be brutal to your slave, she will eventually try an test the waters so to speak. But if you occasionally hit her, slap her, pull her hair in anger, she will be fearful of you. I know you may not be able to absorb all this right now. An it is a very hard thing for me to tell you. If there is one part of our culture I do not like, it is this. But I know my lot in life. What is expected an what to expect. So I do not buck the system. An if you have a heavy hand with you slave, she will not buck the system either."