Part 2: Promoting Your 9/11 Web Site
Step 1: Insert an email-this-page, send-a-link, pass-it-on, or recommend-this-site script into the Web pages of your site that you'd like visitors to email to other people. This technique is known as viral marketing. If you insert this script into Web pages containing your press releases, the technique is known as viral PR.
Pass-It-On (Free)
http://htmlgear.lycos.com/specs/pass.html
Send-a-Link (Free)
http://send-a-link.com
Step 2: Use our guide to writing news articles to write a press release. The
following Web page will give you samples of press releases and techniques for pitching news stories to the news media:
Cause Communications
http://www.causecommunications.com/diy/getnewscoverage.html
Step 3: Distribute your press release for free by submitting it to PRWeb http://www.prweb.com/. Please note that you must format your press release in accordance with PRWeb's guidelines to ensure acceptance by that Web site.
Step 4: Submit your Web site information to the major search engines to be listed by them.
Search engine submission can be done for free with Submit Corner's submission engine at the following Web page: http://www.submitcorner.com/Tools/Submit/
This can also be done by using Microsoft's bCentral submission service (http://www.bcentral.com/products/tb/default.asp). This is a fee-based service, but it is much more precise and results-oriented than free search engine submission services.
Step 5: Create an email newsletter that has automated subscribe and unsubscribe capabilities, and is free to your Web site visitors. The following services can provide you with this capability:
Yahoo Groups (Free service) (http://groups.yahoo.com/)
ListServe.com (Fee-based service) (http://www.listserve.com/)
Microsoft bCentral (Fee-based service) (http://www.bcentral.com/)
Email Factory (Fee-based service) (http://www.emailfactory.com/)
Step 6: Create a message board for your Web site.
Ezboard.com (http://www.ezboard.com/) provides message board hosting
services. If you would like a full-featured message board for your Web site, Ezboard has reasonable prices.
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