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Listed Below are Marketing Stories for the Week Ending June 23, 2006
(Please note that publishers may change the availablity of stories, in which case, some stories may no longer be freely available.)

See Links to Over One Thousand More Stories in the Marketing Stories Archive

Story Title	Source	KnowThis Topic Area
Outdoor Ads Make High-Tech Comeback	USA Today	Basic and How-to Advertising, Effectiveness Studies
Top Ads' Mix of New, Old, Reflect an Industry in Transition (international advertising awards)	USA Today	Basic and How-to Advertising, Effectiveness Studies
New Tools Show Which Campaigns Are Worth the Cost (managing online advertising)	Wall Street Journal (via Pittsburgh Post-Gazette)	Online and Internet Advertising, Rich Media, Banner Ads
10 Ways to Lure Customers to Your Loyalty Program	Chief Marketer	Sales Promotion, Internet Coupons and Other Promotions
Marketing Through Common Short Codes (basic concept in mobile marketing)	ClickZ	Location Based and Mobile Advertising, Wireless Marketing
Search Pros Now Specializing (new job responsibilities)	BtoB Magazine	Careers in Marketing
Nintendo's New Brand Game (targeting older gamers)	BusinessWeek	Target Marketing and Market Segmentation
Can Marketers Ever Catch Up? (the need to reach consumers via multiple channels)	DM News	Customer Value and Micro Marketing
Preparing for Storms Fosters New Business (responding to the market)	WSJ StartupJournal	Customer Value and Micro Marketing
Buzz Marketing Firm Dumping 10,000 ‘Pesty’ Agents (responding to a marketing problem)	Boston Herald	Viral Marketing, Referral and Buzz Marketing
Online Reality Shows for Meow Mix, Brawny Paper Towels Mark New Ad Push (creating buzz with reality commercials)	Pittsburgh Post-Gazette	Viral Marketing, Referral and Buzz Marketing
Car Incentive Wars to Heat Up (another round of price cuts)	Detroit Free Press	Pricing Strategy and Decision, Price Setting
Doing Well and Good (leveraging social responsibility to gain customers)	Inc Magazine	Social and Ethical Marketing, Environmental Issues
Does Globalization Threaten or Nurture Local Markets?	brandchannel	Basic Information for International Marketing
Marketers Aim for Engaged Consumers (strategies for getting customers involved)	USA Today	Marketing Strategy
Now at the Car Wash: Dog Shampoos and Wi-Fi (new methods for old services)	WSJ Startup Journal	Trends and New Methods
The Art of Shaving's Strategy: A Cut Above (success in niche retailing)	Business2.9	Brick-and-Mortar Retailing and Internet Retailing
How to Understand Your Sales Force (6 types of salespeople slide show)	BusinessWeek	Sales Training and Sales Management

Latest Marketing Stories

If It's All in a Name How Do You Find One? (issues in finding a name) WSJ Startup Journal (See Topic Area) The Bar Code Gets a Hip New Lfe (bar codes in mobile marketing) Wall Street Journal (via Pittsburgh Post-Gazette) (See Topic Area) Put It in Its Place (place-based advertising) Entrepreneur Magazine (See Topic Area) Movie Theaters: Extreme Makeover Fortune (See Topic Area) Teens and E-Commerce: Selling to the Teen Shopper ECommerce-Guide (See Topic Area) Advertisers Kick it Up For the World Cup BusinessWeek (See Topic Area) Metrosexuals: A Well-Groomed Market? brandchannel (See Topic Area) Party On (home selling parties) FastCompany (See Topic Area) Making Your (Power) Point (tips for better presentations) Inc Magazine (See Topic Area) For Many Women, Finding Plus-Size Clothes is Still a Reach (unsatisfied customer needs) Pittsburgh Post-Gazette (See Topic Area) U.S. Patent Office Re-Examines Amazon's 'One Click' Patent AP (via Pittsburgh Post-Gazette) (See Topic Area) Netflix Manuever Draws Legal Fight (how company works - audio clip) NPR (See Topic Area) See Links to Over One Thousand More Stories in the Marketing Stories Archive

Latest Marketing Stories

Bringing Digital Ads to the Local Mall (digital billboards) Cnet News.com (See Topic Area) Tips for Marketing with RSS iMedia Connection (See Topic Area) In: Fruit Crisps and Milk. Out: Twix and Coke. (responding to calls for change) Christian Science Monitor (See Topic Area) Why There are noIndian Wal-Marts Fortune (See Topic Area) Going Mobile? Text Messaging Is Still the Way Chief Marketer (See Topic Area) Brand Magic in India BusinessWeek (See Topic Area) The Craziest Ad Guys In America (resurrecting a brand) BusinessWeek (See Topic Area) What's the Buzz Behind Behavioral Advertising? SearchEngineWatch (See Topic Area) What Were They Thinking? Goofs From the Web Era (dot com failures revisited) WSJ Startup Journal (See Topic Area) Newspaper Circulation Continues Slide; Web Usage Up Pittsburgh Post-Gazette (See Topic Area) See Links to Over One Thousand More Stories in the Marketing Stories Archive

Latest Marketing Stories

eBay Eyes Amazon Turf With Expanded Fixed Price Sales Push ECommerce Times (See Topic Area) Microsoft May Buy In-Game Advertising Firm (product placement strategy) ECommerce Times (See Topic Area) McDonald's Vintage T-Shirts Sizzle Wall Street Journal (via Pittsburgh Post-Gazette) (See Topic Area) Web Affiliate Programs Face Tough Environment WSJ Startup Journal (See Topic Area) Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ (See Topic Area) Search That Works (local search advertising) BusinessWeek (See Topic Area) Understanding the Chinese Consumer Harvard B-School Working Knowledge (See Topic Area) The Evolution of the NetFlix Envelope (distribution by mail) Business2.0 (See Topic Area) Star Qualities (traits of top salespeople) Entrepreneur Magazine (See Topic Area) Fresh Faces (top new franchises) Entrepreneur Magazine (See Topic Area) See Links to Hundreds More in the Marketing Stories Archive

Latest Marketing Stories

Sellers of Internet Addresses Surf For and Get Some Big Payoffs (the market for domain names) USAToday (See Topic Area) Why and How to Do a B2B E-Zine (marketing with email newsletters) Chief Marketer (See Topic Area) Coming Soon to XM: More Commercials (ads on satellite radio) BusinessWeek (See Topic Area) The World's Most Innovative Companies BusinessWeek (See Topic Area) It`s a Small World (when online retailers go global) InternetRetailer (See Topic Area) The Cable Guys (how nearly anyone can create TV ads) FastCompany (See Topic Area) How to Reach Showbiz Execs (marketing to the entertainment industry) BtoB Magazine (See Topic Area) Guided by Voices (how some b-to-b companies do market research) BtoB Magazine (See Topic Area) Settlement Money Used to Educate Doctors About Drug Marketing Boston Globe (See Topic Area) Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle (See Topic Area) Marketing Designer Meat Business2.0 (See Topic Area) Mini Cans Live Large (products in smaller packaging) brandchannel (See Topic Area) Analytics in Action: How Retailers Are Gleaning ROI (distribution management and CRM in retailing) CRMBuyer (See Topic Area) See Links to Hundreds More in the Marketing Stories Archive

Latest Marketing Stories

Star Search (marketing through direct response television) Multichannel Merchant (See Topic Area) Infolust (consumer need for access to instant information) Trendwatching.com (See Topic Area) B-to-B Insights: Powerful Prose (writing copy for ads) Target Marketing Magazine (See Topic Area) Price is Still Priority (effect of price on private label purchasing) Private Label Buyer (See Topic Area) Bringing the Web to Consumers (Internet connected kiosks at big retailers) Internet Retailer (See Topic Area) Mobile Publishers Go Direct to Consumers (new frontier for content providers) Business 2.0 (See Topic Area) Using Podcasts to Build Brands B to B Magazine (See Topic Area) Advertising Advice from the Got Milk Man BusinessWeek (See Topic Area) Marketing Strategy: Let Big Partners Do It (letting others do the selling) WSJ Startup Journal (See Topic Area) Solving the Downtown Grocery Challenge (addressing retail problem) NPR (See Topic Area) See Links to Hundreds More in the Marketing Stories Archive

Latest Marketing Stories

Advertising Advice from the Got Milk Man BusinessWeek (See Topic Area) Marketing Strategy: Let Big Partners Do It (letting others do the selling) WSJ Startup Journal (See Topic Area) Solving the Downtown Grocery Challenge (addressing retail problem) NPR (See Topic Area) Comparing Web Analytics Tools: Which Is Right for You? ECommerce Times (See Topic Area) Court Clears Way for Trial in Keyword Trademark Case (effect on search engine ads) ECommerce Times (See Topic Area) Teens Try to Change the World, One Purchase at a Time (ethical issues in food purchasing) Christian Science Monitor (See Topic Area) Web Ad Buyers Fight Back Against Click Fraud (audio clip) NPR (See Topic Area) Best Buy's Giant Gamble Fortune (See Topic Area) The Tradition of Illustration: The Resurgence of an Art Form (growing use of illustrations on packaging) Package Design Magazine (See Topic Area) Getting Pizza Coupons By Text Message (promoting to cellphones) Business2.0 (See Topic Area) Beer Industry Embraces Hispanic Market, Prompts Backlash Wall Street Journal (via Pittsburgh Post-Gazette) (See Topic Area) Sticky Branding (different angle on brand loyalty) ClickZ (See Topic Area) Marketing Stories Archive

Why Aren't More Marketers Trying to Reach Business Women? BotB Magazine (See Topic Area) Rich Media Rulebook (b-to-b Internet advertising) BtoB Magazine (See Topic Area) Competing DVD Formats Prepare to Launch Pittsburgh Post-Gazette (See Topic Area) The Cold Stone-Baskin-Robins Ice Cream War (battle of ice cream franchises - Audio clip) NPR (See Topic Area) 5 Steps to Increase Sales with Search iMedia Connection (See Topic Area) Identifying and Prioritizing Customers in the Call Center CRM Daily (See Topic Area) Olympic Officials Clamp Down on Branding Rules AdLaw (See Topic Area) Spot Runner Culls Unsold TV Spots (finding value-priced advertising slots) Cnet News.com (See Topic Area) Google to Broker Online Book Sales Cnet News.com (See Topic Area) Feds Oppose eBay in Supreme Court Case (Internet patent infringement case) Cnet News.com (See Topic Area) Marketing-Sales Relationship a Key to Success The Chronicle-Herald (See Topic Area) Search Marketing as a Metric ClickZ (See Topic Area) Marketing Stories Archive

Marketing Principles, History and the Marketing Plan

Recent Marketing Stories for Topic Area

In: Fruit Crisps and Milk. Out: Twix and Coke. (responding to calls for change) Christian Science Monitor (See Sub-Topic Area) What Were They Thinking? Goofs From the Web Era (dot com failures revisited) WSJ Startup Journal (See Sub-Topic Area) Low Prices = More Customers? Not Always Harvard B-School Working Knowlege (See Sub-Topic Area) The Evolution of the NetFlix Envelope (distribution by mail) Business2.0 (See Sub-Topic Area) Branding in Public: Waste of Money? (government branding) brandchannel (See Sub-Topic Area) How to Reach Showbiz Execs (marketing to the entertainment industry) BtoB Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

The Evolution of the NetFlix Envelope (distribution by mail) Business2.0 (See Sub-Topic Area) Branding in Public: Waste of Money? (government branding) brandchannel (See Sub-Topic Area) How to Reach Showbiz Execs (marketing to the entertainment industry) BtoB Magazine (See Sub-Topic Area) Settlement Money Used to Educate Doctors About Drug Marketing Boston Globe (See Sub-Topic Area) Studios Look Ahead of the Trailers (marketing in the movie industry) New York Times (via IHT) (See Sub-Topic Area) Teens Try to Change the World, One Purchase at a Time (ethical issues in food purchasing) Christian Science Monitor (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

How to Reach Showbiz Execs (marketing to the entertainment industry) BtoB Magazine (See Sub-Topic Area) Settlement Money Used to Educate Doctors About Drug Marketing Boston Globe (See Sub-Topic Area) Studios Look Ahead of the Trailers (marketing in the movie industry) New York Times (via IHT) (See Sub-Topic Area) Teens Try to Change the World, One Purchase at a Time (ethical issues in food purchasing) Christian Science Monitor (See Sub-Topic Area) Beer Industry Embraces Hispanic Market, Prompts Backlash Wall Street Journal (via Pittsburgh Post-Gazette) (See Sub-Topic Area) Wrench Wins Awards, But Will It Be a Hit? (new product pricing and strategy) WSJ Startup Journal (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Wrench Wins Awards, But Will It Be a Hit? (new product pricing and strategy) WSJ Startup Journal The Effect of Price on Performance Chief Marketer Cava Uncorked: Sparkling Interest Abroad (pricing for better value) BrandChannel At the Register: Inflation Hits Grocery Stores WSJ (via Pittsburgh Post Gazette) Price Fix (decision to increase price) Entrepreneur Magazine Name Your Price (setting price) Entrepreneur Magazine More stories...

Recent Marketing Stories for Topic Area

The Effect of Price on Performance Chief Marketer (See Sub-Topic Area) Extending the Point of Sale Within Multichannel Companies (utilizing multiple selling channels) ClickZ (See Sub-Topic Area) The Hidden Market for Babies Harvard B-School Working Knowledge (See Sub-Topic Area) Selling A Cause? Better Make It Pop (marketing by not-for-profits) BusinessWeek (See Sub-Topic Area) Best Buy's Supply Chain Transformation Harvard B-School Working Knowledge (See Sub-Topic Area) Youth Marketing: Time to Take More Responsibility? DM Bulletin (See Sub-Topic Area)

Customer Focused Marketing

Recent Marketing Stories for Topic Area

Talk it Up (benefits of using customer-generated communication) Internet Retailer (See Sub-Topic Area) Pointing to Profits (technologies to improve selling) CRM Magazine (See Sub-Topic Area) Major US Airlines Cannot Count on Customer Loyalty USAToday (See Sub-Topic Area) Profiting From Customers Others Avoid Business2.0 (See Sub-Topic Area) Obesity Finds Niche in American Marketing The Mercury News (See Sub-Topic Area) Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Major US Airlines Cannot Count on Customer Loyalty USAToday (See Sub-Topic Area) Profiting From Customers Others Avoid Business2.0 (See Sub-Topic Area) Obesity Finds Niche in American Marketing The Mercury News (See Sub-Topic Area) Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle (See Sub-Topic Area) Five Components of Personalization iMedia Connection (See Sub-Topic Area) Bringing the Web to Consumers (Internet connected kiosks at big retailers) Internet Retailer (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle (See Sub-Topic Area) Five Components of Personalization iMedia Connection (See Sub-Topic Area) Bringing the Web to Consumers (Internet connected kiosks at big retailers) Internet Retailer (See Sub-Topic Area) Dodge Ads Have an Edge (car company aims for younger target market) Detroit Free Press (See Sub-Topic Area) Making Sense of Sales (CRM for small business) BusinessWeek (See Sub-Topic Area) How to Reach American Millionaires iMedia Connection (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Bringing the Web to Consumers (Internet connected kiosks at big retailers) Internet Retailer (See Sub-Topic Area) Dodge Ads Have an Edge (car company aims for younger target market) Detroit Free Press (See Sub-Topic Area) Making Sense of Sales (CRM for small business) BusinessWeek (See Sub-Topic Area) How to Reach American Millionaires iMedia Connection (See Sub-Topic Area) Marketers Go Fishing for Female Web Surfers USA Today (See Sub-Topic Area) Real Girls Eat French Fries (fast-food target marketing) BusinessWeek (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Why Aren't More Marketers Trying to Reach Business Women? BotB Magazine (See Sub-Topic Area) Identifying and Prioritizing Customers in the Call Center CRM Daily (See Sub-Topic Area) A Satisfied Customer Isn't Enough Harvard B-School Working Knowledge (See Sub-Topic Area) Self-Checkout and the Customer Relationship (how customers respond to kiosks) Kisok Marketplace (See Sub-Topic Area) Call Center Outsourcing Slows (audio clip) NPR (See Sub-Topic Area) Despite Youths' Comfort With Technology, E-Textbook Demand is Slow Pittsburgh Post-Gazette (See Sub-Topic Area)

Education and Training

Recent Marketing Stories for Topic Area
China's B-School Boom BusinessWeek (See Sub-Topic Area) Firms Use Business Classes to Sell Products (sponsoring college classes) NPR (See Sub-Topic Area) Six Sigma Helps Marketing Improve Design, Save Money B-to-B (See Sub-Topic Area)

Recent Marketing Stories for Topic Area
China's B-School Boom BusinessWeek (See Sub-Topic Area) Firms Use Business Classes to Sell Products (sponsoring college classes) NPR (See Sub-Topic Area) Six Sigma Helps Marketing Improve Design, Save Money B-to-B (See Sub-Topic Area)

Global Marketing

Recent Marketing Stories for Topic Area

Brand Magic in India BusinessWeek (See Sub-Topic Area) Putting A Local Spin On Your Global Brand (packaging in global markets) Brand Packaging (See Sub-Topic Area) Understanding the Chinese Consumer Harvard B-School Working Knowledge (See Sub-Topic Area) It`s a Small World (when online retailers go global) InternetRetailer (See Sub-Topic Area) Podcasts Opening New Ad Markets in Japan Kyodo News (via ECommerce Times) (See Sub-Topic Area) Counting in Chinese (find reliable research numbers) CMO Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

It`s a Small World (when online retailers go global) InternetRetailer (See Sub-Topic Area) Podcasts Opening New Ad Markets in Japan Kyodo News (via ECommerce Times) (See Sub-Topic Area) Counting in Chinese (find reliable research numbers) CMO Magazine (See Sub-Topic Area) Lost in Translation? (need for a multi-lingual website) Information Age (See Sub-Topic Area) Wal-Mart's Waiting Game in Japan BusinessWeek (See Sub-Topic Area) Going Global on eBay ECommerce-Guide (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Podcasts Opening New Ad Markets in Japan Kyodo News (via ECommerce Times) (See Sub-Topic Area) Counting in Chinese (find reliable research numbers) CMO Magazine (See Sub-Topic Area) Lost in Translation? (need for a multi-lingual website) Information Age (See Sub-Topic Area) Wal-Mart's Waiting Game in Japan BusinessWeek (See Sub-Topic Area) Going Global on eBay ECommerce-Guide (See Sub-Topic Area) Calif. Wine Makers Look to New Market in China (audio) NPR (See Sub-Topic Area)

Groups and Meetings

Recent Marketing Stories for Topic Area

When in Doubt, Use Penguins (attracting attention at trade shows) Exhibitor Magazine (See Sub-Topic Area) Show Selection: The Five-Step Shuffle (strategies for selecting the right trade shows) Exhibitor Magazine (See Sub-Topic Area) State of the Industry - Trade Show Research (annual research report) Exhibitor Magazine (See Sub-Topic Area) Nine Simple Fixes, Ten Times the Sales (improving trade show sales) Exhibitor Magazine (See Sub-Topic Area) Ask Your Customers, Stupid! (their needs at trade shows) Exhibitor Magazine (See Sub-Topic Area) Trade Secrets (bartering at trade shows) Exhibitor Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

When in Doubt, Use Penguins (attracting attention at trade shows) Exhibitor Magazine (See Sub-Topic Area) Show Selection: The Five-Step Shuffle (strategies for selecting the right trade shows) Exhibitor Magazine (See Sub-Topic Area) State of the Industry - Trade Show Research (annual research report) Exhibitor Magazine (See Sub-Topic Area) Nine Simple Fixes, Ten Times the Sales (improving trade show sales) Exhibitor Magazine (See Sub-Topic Area) Ask Your Customers, Stupid! (their needs at trade shows) Exhibitor Magazine (See Sub-Topic Area) Trade Secrets (bartering at trade shows) Exhibitor Magazine (See Sub-Topic Area)

Internet Marketing

Recent Marketing Stories for Topic Area

Tips for Marketing with RSS iMedia Connection (See Sub-Topic Area) Cheaper Pay-Per-Click Rates: Using Alternate Engines ECommerce Guide (See Sub-Topic Area) Web Affiliate Programs Face Tough Environment WSJ Startup Journal (See Sub-Topic Area) Building Good Web Buzz (ideas for low cost Internet promotion) BusinessWeek (See Sub-Topic Area) Paid Content Growth: Sky's the Limit? (paying for online information) ECommerce Times (See Sub-Topic Area) Attention, Shoppers (behind the scene price comparison software) Inc. Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Web Affiliate Programs Face Tough Environment WSJ Startup Journal (See Sub-Topic Area) Building Good Web Buzz (ideas for low cost Internet promotion) BusinessWeek (See Sub-Topic Area) Paid Content Growth: Sky's the Limit? (paying for online information) ECommerce Times (See Sub-Topic Area) Attention, Shoppers (behind the scene price comparison software) Inc. Magazine (See Sub-Topic Area) Sellers of Internet Addresses Surf For and Get Some Big Payoffs (the market for domain names) USAToday (See Sub-Topic Area) Why and How to Do a B2B E-Zine (marketing with email newsletters) Chief Marketer (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

Sellers of Internet Addresses Surf For and Get Some Big Payoffs (the market for domain names) USAToday (See Sub-Topic Area) Why and How to Do a B2B E-Zine (marketing with email newsletters) Chief Marketer (See Sub-Topic Area) The Importance of Being at the Top of Search Results CRM Daily (See Sub-Topic Area) E-Mail Marketers See Less Bounce to the Ounce ECommerce Times (See Sub-Topic Area) How to Measure Online Marketing Success Chief Marketer (See Sub-Topic Area) eBay's Rhine Gold (eBay in Germany) BusinessWeek (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

eBay's Rhine Gold (eBay in Germany) BusinessWeek (See Sub-Topic Area) PayPal Goes Mobile With Cell Phone Payment System ECommerce Times (See Sub-Topic Area) 5 Steps to Increase Sales with Search iMedia Connection (See Sub-Topic Area) Google to Broker Online Book Sales Cnet News.com (See Sub-Topic Area) Search Marketing as a Metric ClickZ (See Sub-Topic Area) E-Marketing: How to Test and Measure Your Next Campaign (email marketing basics) Exhibitor Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

5 Steps to Increase Sales with Search iMedia Connection (See Sub-Topic Area) Google to Broker Online Book Sales Cnet News.com (See Sub-Topic Area) Search Marketing as a Metric ClickZ (See Sub-Topic Area) E-Marketing: How to Test and Measure Your Next Campaign (email marketing basics) Exhibitor Magazine (See Sub-Topic Area) A Risk-Free Recipe for Success on eBay (being an eBay marketer) Business2.0 (See Sub-Topic Area) Why You Should Turn to RSS Chief Marketer (See Sub-Topic Area)

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