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Legal Issues in Marketing

Recent Marketing Stories for Topic Area

	Coke, Pepsi Settle Sports Drink Dispute After NAD Ruling (question of product comparison advertising) AdLaw (See Sub-Topic Area)
	Legitimate Behavioral Targeting vs. Spyware ClickZ (See Sub-Topic Area)
	FCC Issues First-Ever Indecency Fine for a Promo, Other Ads Reviewed Get the OK AdLaw (See Sub-Topic Area)
	Court Clears Way for Trial in Keyword Trademark Case (effect on search engine ads) ECommerce Times (See Sub-Topic Area)
	Web Ad Buyers Fight Back Against Click Fraud (audio clip) NPR (See Sub-Topic Area)
	Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots ClickZ (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Legitimate Behavioral Targeting vs. Spyware ClickZ (See Sub-Topic Area)
	FCC Issues First-Ever Indecency Fine for a Promo, Other Ads Reviewed Get the OK AdLaw (See Sub-Topic Area)
	Court Clears Way for Trial in Keyword Trademark Case (effect on search engine ads) ECommerce Times (See Sub-Topic Area)
	Web Ad Buyers Fight Back Against Click Fraud (audio clip) NPR (See Sub-Topic Area)
	Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots ClickZ (See Sub-Topic Area)
	Feds Oppose eBay in Supreme Court Case (Internet patent infringement case) Cnet News.com (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	FCC Issues First-Ever Indecency Fine for a Promo, Other Ads Reviewed Get the OK AdLaw (See Sub-Topic Area)
	Court Clears Way for Trial in Keyword Trademark Case (effect on search engine ads) ECommerce Times (See Sub-Topic Area)
	Web Ad Buyers Fight Back Against Click Fraud (audio clip) NPR (See Sub-Topic Area)
	Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots ClickZ (See Sub-Topic Area)
	Feds Oppose eBay in Supreme Court Case (Internet patent infringement case) Cnet News.com (See Sub-Topic Area)
	Toys R Us Wins Right to End Amazon Partnership ECommerce Times (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Court Clears Way for Trial in Keyword Trademark Case (effect on search engine ads) ECommerce Times (See Sub-Topic Area)
	Web Ad Buyers Fight Back Against Click Fraud (audio clip) NPR (See Sub-Topic Area)
	Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots ClickZ (See Sub-Topic Area)
	Feds Oppose eBay in Supreme Court Case (Internet patent infringement case) Cnet News.com (See Sub-Topic Area)
	Toys R Us Wins Right to End Amazon Partnership ECommerce Times (See Sub-Topic Area)
	Kellogg Agrees To Change ‘Bad Apple’ Commercials AdLaw (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Feds Oppose eBay in Supreme Court Case (Internet patent infringement case) Cnet News.com (See Sub-Topic Area)
	Toys R Us Wins Right to End Amazon Partnership ECommerce Times (See Sub-Topic Area)
	Kellogg Agrees To Change ‘Bad Apple’ Commercials AdLaw (See Sub-Topic Area)
	Click Fraud: What Merchants Can Do ECommerce-Guide (See Sub-Topic Area)
	Search Industry Focuses on Ferreting Out Click Fraud TechNewsWorld (See Sub-Topic Area)
	Sorting Out the Patent Craze (understanding standard setting organizations) Harvard B-School Working Knowledge (See Sub-Topic Area)

Market Research and Internet Marketing Research

Recent Marketing Stories for Topic Area

	What Your Web Site Can Tell You (understanding website metrics) Internet Retailer (See Sub-Topic Area)
	Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ (See Sub-Topic Area)
	Guided by Voices (how some b-to-b companies do market research) BtoB Magazine (See Sub-Topic Area)
	Infolust (consumer need for access to instant information) Trendwatching.com (See Sub-Topic Area)
	Comparing Web Analytics Tools: Which Is Right for You? ECommerce Times (See Sub-Topic Area)
	Marketers Admit: We Don't Get Web Metrics Chief Marketer (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ (See Sub-Topic Area)
	Guided by Voices (how some b-to-b companies do market research) BtoB Magazine (See Sub-Topic Area)
	Infolust (consumer need for access to instant information) Trendwatching.com (See Sub-Topic Area)
	Comparing Web Analytics Tools: Which Is Right for You? ECommerce Times (See Sub-Topic Area)
	Marketers Admit: We Don't Get Web Metrics Chief Marketer (See Sub-Topic Area)
	Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Guided by Voices (how some b-to-b companies do market research) BtoB Magazine (See Sub-Topic Area)
	Infolust (consumer need for access to instant information) Trendwatching.com (See Sub-Topic Area)
	Comparing Web Analytics Tools: Which Is Right for You? ECommerce Times (See Sub-Topic Area)
	Marketers Admit: We Don't Get Web Metrics Chief Marketer (See Sub-Topic Area)
	Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant (See Sub-Topic Area)
	Blog Buzz Helps Companies Catch Trends in the Making Washington Post (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Infolust (consumer need for access to instant information) Trendwatching.com (See Sub-Topic Area)
	Comparing Web Analytics Tools: Which Is Right for You? ECommerce Times (See Sub-Topic Area)
	Marketers Admit: We Don't Get Web Metrics Chief Marketer (See Sub-Topic Area)
	Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant (See Sub-Topic Area)
	Blog Buzz Helps Companies Catch Trends in the Making Washington Post (See Sub-Topic Area)
	Being Spaces & Brand Spaces (ideas for new services in open spaces) Trendwatching.com (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Marketers Admit: We Don't Get Web Metrics Chief Marketer (See Sub-Topic Area)
	Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant (See Sub-Topic Area)
	Being Spaces & Brand Spaces (ideas for new services in open spaces) Trendwatching.com (See Sub-Topic Area)
	Average Family Income Drops 2.3% (US stats for 2001-2004) USAToday (See Sub-Topic Area)
	Demographics: The Population Hourglass (predictions for US) FastCompany (See Sub-Topic Area)
	US Plans Massive Data Sweep Christian Science Monitor (See Sub-Topic Area)

Marketing Management and Marketing Strategy

Recent Marketing Stories for Topic Area

	The Craziest Ad Guys In America (resurrecting a brand) BusinessWeek (See Sub-Topic Area)
	Feature Bloat: The Product Manager's Dilemma (product over-development) Harvard B-School Working Knowledge (See Sub-Topic Area)
	Battle of the Brands (branding b-to-b products) Multichannel Merchant (See Sub-Topic Area)
	Customer-Made (involving customers in new product development) Trendwatching.com (See Sub-Topic Area)
	Multicultural Marketing Target Marketing Magazine (See Sub-Topic Area)
	Getting the CEO to Get Marketing (dealing with non-marketers) Industrial Distribution (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Search That Works (local search advertising) BusinessWeek (See Sub-Topic Area)
	Fresh Faces (top new franchises) Entrepreneur Magazine (See Sub-Topic Area)
	Hannibal, CMO (leadership issues in marketing) CMO (See Sub-Topic Area)
	The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer Knowledge@Wharton (See Sub-Topic Area)
	Consumer Marketing: A Flawed Strategy (more product options and consumer confusion) Canadian Marketing Association (See Sub-Topic Area)
	The World's Most Innovative Companies BusinessWeek (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	The World's Most Innovative Companies BusinessWeek (See Sub-Topic Area)
	Marketing Designer Meat Business2.0 (See Sub-Topic Area)
	Mini Cans Live Large (products in smaller packaging) brandchannel (See Sub-Topic Area)
	Food Marketers Score With Portion-Controlled Snacks USAToday (See Sub-Topic Area)
	Consumers Check Out Organic Options brandchannel (See Sub-Topic Area)
	Price is Still Priority (effect of price on private label purchasing) Private Label Buyer (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Price is Still Priority (effect of price on private label purchasing) Private Label Buyer (See Sub-Topic Area)
	Using Podcasts to Build Brands B to B Magazine (See Sub-Topic Area)
	Marketing Strategy: Let Big Partners Do It (letting others do the selling) WSJ Startup Journal (See Sub-Topic Area)
	The Tradition of Illustration: The Resurgence of an Art Form (growing use of illustrations on packaging) Package Design Magazine (See Sub-Topic Area)
	Sticky Branding (different angle on brand loyalty) ClickZ (See Sub-Topic Area)
	Marketers Experiment With Emerging Media Channels BtoB Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Competing DVD Formats Prepare to Launch Pittsburgh Post-Gazette (See Sub-Topic Area)
	The Cold Stone-Baskin-Robins Ice Cream War (battle of ice cream franchises - Audio clip) NPR (See Sub-Topic Area)
	Olympic Officials Clamp Down on Branding Rules AdLaw (See Sub-Topic Area)
	Senses Cue Brand Recognition BrandChannel (See Sub-Topic Area)
	Pitfalls People May Face When Buying a Franchise WSJ Startup Journal (See Sub-Topic Area)
	Ask Jeeves Drops Butler as Part of Rebranding Strategy ECommerce Times (See Sub-Topic Area)

Promotion and Advertising

Recent Marketing Stories for Topic Area

	Bringing Digital Ads to the Local Mall (digital billboards) Cnet News.com (See Sub-Topic Area)
	Going Mobile? Text Messaging Is Still the Way Chief Marketer (See Sub-Topic Area)
	What's the Buzz Behind Behavioral Advertising? SearchEngineWatch (See Sub-Topic Area)
	Newspaper Circulation Continues Slide; Web Usage Up Pittsburgh Post-Gazette (See Sub-Topic Area)
	School Districts Raise Money Through Messages on Buses Detroit Free Press (See Sub-Topic Area)
	How Deep is the Online-Ad Well? (good stats on online advertising) Cnet News.com (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Microsoft May Buy In-Game Advertising Firm (product placement strategy) ECommerce Times (See Sub-Topic Area)
	Internet Advertising Maintains Growth in 2005 ClickZ (See Sub-Topic Area)
	Coming Soon to XM: More Commercials (ads on satellite radio) BusinessWeek (See Sub-Topic Area)
	The Cable Guys (how nearly anyone can create TV ads) FastCompany (See Sub-Topic Area)
	Public Service Ads Apark Controversy (US military supported ad campaign) San Francisco Chronicle (See Sub-Topic Area)
	The Pass-It-On Click Scam (the business of online ad middlemen) BusinessWeek (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Coming Soon to XM: More Commercials (ads on satellite radio) BusinessWeek (See Sub-Topic Area)
	The Cable Guys (how nearly anyone can create TV ads) FastCompany (See Sub-Topic Area)
	Public Service Ads Apark Controversy (US military supported ad campaign) San Francisco Chronicle (See Sub-Topic Area)
	The Pass-It-On Click Scam (the business of online ad middlemen) BusinessWeek (See Sub-Topic Area)
	Sign Makers Offer Alternatives to Paper (trends in billboard and signage ads) TechNewsWorld (See Sub-Topic Area)
	Can Mobile Promotions and Sweepstakes Change Consumer Behavior? ClickZ (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Star Search (marketing through direct response television) Multichannel Merchant (See Sub-Topic Area)
	B-to-B Insights: Powerful Prose (writing copy for ads) Target Marketing Magazine (See Sub-Topic Area)
	Mobile Publishers Go Direct to Consumers (new frontier for content providers) Business 2.0 (See Sub-Topic Area)
	Advertising Advice from the Got Milk Man BusinessWeek (See Sub-Topic Area)
	Getting Pizza Coupons By Text Message (promoting to cellphones) Business2.0 (See Sub-Topic Area)
	Millions Learn the Art of Coupon Clicking Christian Science Monitor (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Rich Media Rulebook (b-to-b Internet advertising) BtoB Magazine (See Sub-Topic Area)
	Spot Runner Culls Unsold TV Spots (finding value-priced advertising slots) Cnet News.com (See Sub-Topic Area)
	As Internet Ads Grow, Consumers May Get to Choose Which Ones They See Pittsburgh Post-Gazette (See Sub-Topic Area)
	A New Spark Plug For Cadillac (advertising shakeup) BusinessWeek (See Sub-Topic Area)
	Catalog Tracker: Anticlimactic End to 2005 (fewer catalogs mailed) Multichannel Merchant (See Sub-Topic Area)
	Defensive Branding 101: The Role of Search (protecting brands by purchasing negative keyword searches) ClickZ (See Sub-Topic Area)

Publications

Retailing and Consumer

Recent Marketing Stories for Topic Area

	Why There are noIndian Wal-Marts Fortune (See Sub-Topic Area)
	Make Your Digital Signs Brighter for Shoppers (using new sign technology) SelfServiceWorld (See Sub-Topic Area)
	How to Lead Your Customer into Temptation (insights into consumer decision making) Business2.0 (See Sub-Topic Area)
	eBay Eyes Amazon Turf With Expanded Fixed Price Sales Push ECommerce Times (See Sub-Topic Area)
	McDonald's Vintage T-Shirts Sizzle Wall Street Journal (via Pittsburgh Post-Gazette) (See Sub-Topic Area)
	Can Starbucks Blend Into France? BusinessWeek (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	eBay Eyes Amazon Turf With Expanded Fixed Price Sales Push ECommerce Times (See Sub-Topic Area)
	McDonald's Vintage T-Shirts Sizzle Wall Street Journal (via Pittsburgh Post-Gazette) (See Sub-Topic Area)
	Can Starbucks Blend Into France? BusinessWeek (See Sub-Topic Area)
	Wal-Mart Demotes Price-Slashing Smiley in Ads Pittsburgh Post-Gazette (See Sub-Topic Area)
	Analytics in Action: How Retailers Are Gleaning ROI (distribution management and CRM in retailing) CRMBuyer (See Sub-Topic Area)
	Solving the Downtown Grocery Challenge (addressing retail problem) NPR (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Analytics in Action: How Retailers Are Gleaning ROI (distribution management and CRM in retailing) CRMBuyer (See Sub-Topic Area)
	Solving the Downtown Grocery Challenge (addressing retail problem) NPR (See Sub-Topic Area)
	Best Buy's Giant Gamble Fortune (See Sub-Topic Area)
	Salty Snacks, Sweet Sales (snack food trends) Convenenice Store News (See Sub-Topic Area)
	Where Starbucks meets the Sharper Image (German retail format) Business2.0 (See Sub-Topic Area)
	The Shrinking Gap (struggles of top retailer) Slate (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Solving the Downtown Grocery Challenge (addressing retail problem) NPR (See Sub-Topic Area)
	Best Buy's Giant Gamble Fortune (See Sub-Topic Area)
	Salty Snacks, Sweet Sales (snack food trends) Convenenice Store News (See Sub-Topic Area)
	Where Starbucks meets the Sharper Image (German retail format) Business2.0 (See Sub-Topic Area)
	The Shrinking Gap (struggles of top retailer) Slate (See Sub-Topic Area)
	Reinventing the Box (new designs for big retailers) Design & Display Ideas Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	The Shrinking Gap (struggles of top retailer) Slate (See Sub-Topic Area)
	Reinventing the Box (new designs for big retailers) Design & Display Ideas Magazine (See Sub-Topic Area)
	Bright Ideas (technology trends for online retailing) Internet Retailer (See Sub-Topic Area)
	Retail's Two Worlds: Tips on Integrating Online and Offline Channels destinationCRM (See Sub-Topic Area)
	Sears Shifts Strategy For Off-Mall Stores USAToday (See Sub-Topic Area)
	British Supermarket Chain to Enter US Market (Tesco to start convenience store chain) ECommerce Times (See Sub-Topic Area)

Selling and Sales Management

Recent Marketing Stories for Topic Area

	Star Qualities (traits of top salespeople) Entrepreneur Magazine (See Sub-Topic Area)
	10.5 Insights Into the Mind of a Super Salesperson bizjournals (See Sub-Topic Area)
	Hanging Tough (advice for landing big sales accounts) Entrepreneur Magazine (See Sub-Topic Area)
	Sales Compensation: One Size Does Not Fit All (PDF format) MarketingTimes (See Sub-Topic Area)
	Marketing-Sales Relationship a Key to Success The Chronicle-Herald (See Sub-Topic Area)
	Social Networking: Getting in Touch the CRM Way destinationCRM (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Hanging Tough (advice for landing big sales accounts) Entrepreneur Magazine (See Sub-Topic Area)
	Sales Compensation: One Size Does Not Fit All (PDF format) MarketingTimes (See Sub-Topic Area)
	Marketing-Sales Relationship a Key to Success The Chronicle-Herald (See Sub-Topic Area)
	Social Networking: Getting in Touch the CRM Way destinationCRM (See Sub-Topic Area)
	From Tales to Sales (using story-telling in sales) BusinessWeek (See Sub-Topic Area)
	Sold On Solutions (technology and a productive sales force) Mobile Enterprise Magazine (See Sub-Topic Area)

Recent Marketing Stories for Topic Area

	Marketing-Sales Relationship a Key to Success The Chronicle-Herald (See Sub-Topic Area)
	Social Networking: Getting in Touch the CRM Way destinationCRM (See Sub-Topic Area)
	From Tales to Sales (using story-telling in sales) BusinessWeek (See Sub-Topic Area)
	Sold On Solutions (technology and a productive sales force) Mobile Enterprise Magazine (See Sub-Topic Area)
	Improving Sales Through Customer Satisfaction (measuring sales force success) CRM Daily (See Sub-Topic Area)
	Sales Force Survey (Industry Report) Pharmaceutical Executive (See Sub-Topic Area)