Introduction: The Link Between Web Readers and HelpGrams



Quick Reference: The Link Between Web Readers & HelpGrams


HelpGrams are formatted for Web users because they have:

  • Useful and credible information
  • Concise content
  • Bold headings
  • Bullet points
  • A consistent editorial style, layout, and design
  • Error-free content
HelpGram writing is technical writing and Web writing. It's technical because of its concise and direct style. And of course, it's Web writing because Web surfers and e-mail recipients send and receive HelpGrams.

Research indicates that Web readers are scanners who want to find information quickly. This is why Web writing differs significantly from print text. According to Kathy Henning in her article, "The Seven Principles of Successful Web Writing," the characteristics of Web writing include the following:

Relevance
Web users read what relates to their interests and needs. They prefer writers who talk with them, not at them. And they prefer to read information that they can act upon. This is why our HelpGrams provide users with pertinent, yet brief information that they can use to improve their lives.

Brevity
Readers tend to scan what's on computer screens, but they'll read print text more carefully. So concise text is more inviting to the reader who scans. Long text intimidates Web readers. This is why our HelpGrams are formatted as they are - to accommodate the preferences of our users.

Scanability and readability
We use various methods in our HelpGrams to increase their scanability. For example, we prefer to use bold lead-ins and subheadings in our data points. Here's an example. Bold headings help readers pinpoint information and decide whether they want to read what's below the headings. In addition, we use bullet points in our HelpGrams to make the text look choppier and more inviting to the reader.

Consistency
Inconsistency in tone, style, person or verb tense confuses readers. This is why we have a a writing guide - to ensure that all HelpGrams have a consistent format, tone, and editorial style. We aim to produce clear and helpful content and to create a brand that people instantly recognize. Consistency is essential to achieving these aims.

Freedom from errors
Grammar and spelling errors distract the reader and hinder effective communication. Plus, they damage the reputation of our products and our staff. So always double check your work. By following the guidelines in this manual, your writing will not only be engaging, but also error-free.

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