 |
design practice and theory
CLICK THE RED DOTS IN THE LOGO TO OPEN NEW PAGES AT RANDOM |
|
|
design practice and theory
CLICK THE RED DOTS IN THE LOGO TO OPEN NEW PAGES AT RANDOM |
updated May 2000
| From 1972 I started my own studio in Milan after six years with Ettore
Sottsass in Olivetti. That makes 28 years of intensive collaboration with
many different industries in different sectors. Every time the problems,
and the solutions, were new. We never got however down to easy compromises
so that we can look back with satisfaction even if many of our ideas never
got realized. Some designs became world wide best sellers, others remained
unsatisfactory as commercial products.
One main constant can be found in my work: every product was considered as an experiment of design language. My interest in a hypothetic foundation of design as a design theory or as a design language gave me also a vantage point in teaching. |
