When the Kidman: Hogan feud ended (on-screen, at least), Hogan began to tangle with the new WCW champion, Jeff Jarrett. Hogan and Jarrett had never fought one-on-one before. Their championship encounter at Bash At The Beach had the potential to send buy-rates through the roof.

However, in the week leading up to the big event, Hogan wasn't seen on WCW television. Which was odd, because surely WCW would want him involved in an angle or wrestling to encourage people to buy the show. At Bash At The Beach, we got our answer. In another Russo-booked rip-off match (reminiscent of the one at Halloween Havoc), Jarrett laid down for Hogan.

Leaving the ring, Hogan didn't look very happy. But was it yet another angle? Not this time. You see, Hogan had flat-out refused to lose to Jarrett (which was understandable: could Jarrett really expect to beat Hogan in their first pay-per-view match?), and Russo gave him his wish and booked a pile of garbage that confused the hell out of everyone. Later in the evening, Russo cut a "shoot"-like interview, where he blasted Hogan. He also said that Jeff Jarrett would fight Booker T for a "new" WCW title.

That was Hulk Hogan's last WCW appearance. Vince Russo spat in the face of Hogan's legacy and everything he did for the wrestling business. By making supposidly unauthorised remarks at Bash At The Beach he turned fantasy into reality. People may criticise Hogan, but consider this: Since his departure, tv ratings showed no sign of improving, and pay-per-view buy-rates were at an all time low.

And what about Billy Kidman? Since his feud with Hogan ended, what has he been doing? That's right, he's been battling on the lower end of the card with other cruiserweights, a position which he moaned about before. Here's another point to consider: Would WCW have gone out of business if Hogan was still there? Highly unlikely. You can knock Hulk Hogan, but he's ALWAYS got great attendance figures just by appearing on the card.