Pusher

Scully: Mulder, I'm still not sure what we're looking for.
Mulder: Samurais without masters have to advertise.
Scully: Yes, but advertise for what? How did this Pusher 
        convince an otherwise honest deputy sheriff to free 
        him? I'm sure you have a theory.
Mulder: Suggestion is a powerful force...as are most 
        TV commercials. They're designed to plant thoughts 
        in your head.
Scully: Inducing someone to change their hair color is a 
        little different than inducing them to drive in 
        front of a speeding truck.

Mulder: Modell psyched the guy out. He put the whammy on 
         him.
Scully: Please explain to me the scientific nature of 
        the whammy.