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The Super Conspiracy


Or Should We Say Supermarket Conspiracy?


Source: Uncle John's Absolutely Absorbing Bathroom Reader, pg. 147


These days in grocery stores, owners do not just put bread at one end and milk at the other to get you to trek across the store and possibly see something you want. No, they have their own way of cleverly getting you to buy their product.

When the supermarket doors are opened, the vision is of a cornucopia of bright fruit and vegetables spilling out into a lascivious spread. Supermarkets usually keep fruit or flowers at the entrance, transporting you into a realm of freshness and beauty.

According to the Coca-Cola Retailing Research Council, the average shopper is female and shops for food 2.2 times a week.
Most people prefer to stand four feet from the shelf.
The easiest elevation of a shelf to catch an adults eye is between 51 and 53 inches off the floor.
The "encaps" always seem like a good deal, but most aren't.
For every minute beyond 40 minutes that you stay in a supermarket, you will pay an average of $2 more.
Supermarkets play slow music to make you move slower, therefore giving you a chance to look at all of their products.
People buy 6% more soup when it is NOT alphabetized
Toothbrushes at eye level sell 8% higher than if not at eye level.
When cereal is arranged by type (brans, flakes, etc.), sales fall 5%

Fun little fact: the average grocery shopper spends 8 minutes waiting in line!