First, I had seen others have their tattoo there, and on females I think its a sexy look. Its a subtle location, modest, not too showy, and can be hidden if needs be, either when going to a formal occasion or to hide from a certain parent. And the most important reason, is I won't get fat there. It may sound like a silly reason but I want this tattoo to look its best for years. And if I gain some weight, or get pregnant later in the future, I won't have to worry about my skin streching the tattoo out. Some worry-spots are stomach, butt, chest, sometimes arms and legs, depending on the weight gain. I figured my should was a safety zone from streching. The only thing bad about the shoulder is 1) I can't see it and admire it all the time. I have to look in a mirror to see behind me. and 2) I have to buy halter tops (like shopping is really a bad thing though) With my tank tops and bras, the straps fall right down the middle of his body. I want people to see him, so I had to go buy some new tops. Oh well! ; )