PG Tips Campaign


know your enemy


Ever since Christmas 1956 PG Tips have been the most reliable employer of chimps. Many a chimp who was down on his or her luck would find solace and meaning in the pg tips family, not to mention a nice hot cup of tea! Things have recently however, taken a turn for the worse. The whole chimp tribe that was dependent on PG Tips for their livelihood has now been turfed out on the streets.


Annemieke Tromp, PG Tips marketing manager, said: "The chimps have a much loved brand image which still works well for us, but we need, at the same time, to take a newer approach. Competition in the drinks market is now fiercer than ever with so many alternative choices of soft drinks, coffee and mineral waters. So we need a campaign that young people can directly relate to and which highlights the benefits of drinking tea."


job stealers

These common chickens are the replacement for the chimps.


On the positive side, many chickens will be employed in this new initiative, and they will gain self-esteem and hard cash. However, chickens have an alternative job: laying eggs in a shed, so why should they take monkey's acting jobs when monkey's cannot lay eggs and so will become destitute? It is not too late to correct this grave injustice, but firm action is needed immediately.

Send a strongly worded letter to:
Brooke House
Manor Royal
Crawley
West Sussex
RH10 9RQ

or send a strongly worded email to:
PG Tips @ Brookebond

or make a strongly worded phone-call on:
01293 648000


down and out in Marble Arch

This is 'Barker the chimp', who played 'Dad' on the PG Tips adverts. This photo was taken of him trying to steal food off people near Marble Arch. He has sunk so low that he has abandonned his clothing and cannot even maintain an upright posture. Join with me to save Barker and others like him.


The real stalwart campaigners such as myself abstain from PG Tips and instead grow
our own tea - there is nothing better than a cup of the old home brew to relax the mind
and calm the nerves. Find out how to grow your own tea by clinking on the adjacent
picture...
learn the art of tea growing
Why bother drinking tea at all? Find a list of some of the many benefits that tea drinking
provides by clicking on the adjacent picture... (graphics provided by Animation
Factory.
the benefits of drinking tea are revealed