> Chain Store Massacre - Art Deco in Ireland

Chain Store Massacre

Chain stores, who were in their full flowering during the 1920's and 1930's, sought out a distinctive house style to emphasise their modernity. In recent years they have closed many branches.

 corka.jpg (17011 bytes)   Burtons former Burton Shop, Dame Street Dublin. Users have since changed since photo was taken. 

 Click any image                                                                 The  large mens clothing chain of Burtons were somewhat tempted by deco. Founded by Montague Burton in 1900,  the chain spread widely  on the basis of vertical integration,  a very large factory in Leeds feeding an endless supply of modestly priced mens suits to their ever expanding chain of shops. These  adopted an evolving  distinct house style and a taste for terracotta. They were mostly, if not all, designed by in-house architects which helped give a uniform look to their shops. Almost deco, but still finding deco might be a little too exciting for their clientele. It  helps to mark out their buildings today, even though they have mostly passed to other owners, as with this example above in Dublin. The most interesting one in Ireland is  one in Ann Street in Belfast, with elephant capitals.       This is the former Cork branch below, still a clothes retailer today but now catering for ladies.burtoncork1.gif (65105 bytes)

F W Woolworth, once very common in every town of any size in Ireland,  completely withdrew from the Irish Republic in the 1970's. They favoured a fairly plain  modern style with distinctive dark red and gold fascias but did not go in for deco buildings here. They would have been a good source of small deco items.

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