University De Vinci

Commerce and Marketing, final year option B to B Commerce

• Business to Business commerce
  
  The objective of this course is to provide the student capabilities
  to understand the main issues when dealing with companies in a B to B context.



• Marketing strategy
  
  Case studies and market surveys using analysis tools such as BCG matrix, Porter schema, SWOT analysis.



• Operations management
  
  Studying the supply chain process and organizational structure of companies and main issues when leading a team.



• Accounting
  
  Accounting concepts for commercials.