STATISTICS: SPANISH LANGUAGE
IN THE PHILIPPINES
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9. DEMAND FOR SPANISH MOVIES

The preponderance of the Spanish language does not merely constitute proof of its daily and official use by the immense majority of the Filipinos in the 1900’s and the 1920’s, but until the 1930’s, when the Hollywood movie industry found an important Filipino market for its Spanish-language movies.

The Manila magazine Excelsior in its July 1930 issue criticized the practice adopted by the offices of Metro-Goldwyn-Meyer in Manila of returning to the U.S. the Hollywood movies produced in Spanish. The return was done to support the U.S. authorities in Manila in their genocidal campaign to suppress Spanish in the Philippines. The article entitled Talkies in Spanish of the referenced monthly magazine published on Potenciana Street in Intramuros says:

"...with respect to the cultivation and diffusion of Spanish in the Philippines, a vigorous protest from the Círculo Cervantino, Círculo Escénico, Asociación Talía, Cultura Hispánica, Peña Ibérica and other institutions and centers of learning whose names are not mentioned here, against the practice of Metro-Goldwyn-Meyer of not showing Spanish-language movies and returning them (that is, without premiering them in the Philippines first, as was the objective of their dispatch to these Islands) to the United States.

"They describe this procedure as unfair, since, in view of the fact that 40% of the older and young generations speak the language of Cervantes much better than that of Shakespeare, there is no reason whatsoever to impose only English on them, against all the rules of equality. Even more, forgetting that the Company in question, forgetting that Spanish culture and civilization in this country have put down deep roots in the Filipino soul and that it can easily, without harm to itself, satisfy this respectable percentage of the island populace. [MGM is] moved by misguided egoism or by an even more faulty concept of economy, if it considered that Spanish-language movies are enthusiastically accepted by the Filipino public, as was demonstrated, according to the protesters, by the recent film from MGM entitled "Gay Madrid," shown in Cine Ideal, which had a run of several weeks, to full audiences, setting a new record." 

After commenting on MGM’s violation of the "so noisily vaunted Democracy" the article ends with the following paragraph :
"We trust that [the Company] will bring them back and we shall once more see movies in the Cine Ideal that are completely filmed and spoken in Spanish, as happens in other moviehouses that are not so exclusivist, but that cater to the public’s desire to see Spanish-language pictures" (op. cit., p. 11).