You are the gatekeeper - nay, the Saint Peter - of the great Publicity
Paradise beyond, and every day is Judgment Day. Don't waste time scrupling
over negative stories, no matter how much a flack might whinge. They're all
secretly delighted to be in print under any circumstances.
Never complain,
never explain, and never apologise. Remember the immortal words of Brendan
Behan: "The only bad publicity is an obituary."
