REASONS FOR JOINING GROUPS

OBNotes.HTM by WILF H. RATZBURG

. With respect to the question: "Why do groups form?", there are a number of general tendencies.
. 1. The similarity-attraction effect: we like people who are similar to us in some way
. 2. The complementarity-of-needs hypothesis: we like people who possess qualities that fulfill our own needs
. 3. The proximity-attraction effect: we like people who are close by
. 4. Exposure: we like people whom we have been exposed to repeatedly
. 5. Reciprocity: we like people who like us
. 6. Basking in reflected glory: we seek to associate with successful, prestigious groups
. Furthermore, we also tend to avoid individuals who possess objectionable characteristics.
.
. ANOTHER PERSPECTIVE ON REASONS PEOPLE HAVE FOR JOINING GROUPS

There a numerous reasons for joining groups. Some of the more common reasons are listed below:

. 1. Affiliation

Humans are by nature gregarious. Groups provide a natural way for people to gather in order to satisfy their social needs.

. 2. Goal achievement

Problems and tasks that require the utilization of knowledge tend to give groups an advantage over individuals. There is more information in a group than in any one of its members, and groups tend to provide a greater number of approaches to solving any particular problem.

. 3. Power

Individuals gain power in their relationship with their employers by forming unions. Consumer rights groups fighting class action suits against large companies, confer power on the members that these members would not have as individuals.

. 4. Status

In some inner-city neighborhoods, membership in a particular youth gang may confer status (perceived) on members of that gang. Similarly, membership in some service clubs or a political body may be seen to confer status on members

. 5. Self-esteem

As suggested by Maslow, people have a basic desire for self-esteem. Group membership may nurture self-esteem. If one belongs to a successful group, the self-esteem of all members may be boosted. Membership in an exclusive group -- for example the local MENSA chapter -- may also raise an individual's self-esteem.

. 6. Security

Sometimes individuals need protection from other groups or more powerful individuals -- "there is safety in numbers". These individuals may seek security in group membership. Neighbors may form a "Block Watch" group to ensure the security and protection of their neighborhood.

 

 

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