SUMMARY OF QUALIFICATIONS

• Expertise in assessing workflow, user needs and designing appropriate solutions
• Eight years of Web design and development experience
• Seven years experience in User Centered Design

EMPLOYMENT HISTORY
Systems Analyst: Usability and Design 2004 - present
Allied Insurance, A Nationwide Company: Des Moines, IA

• Developed UD Strategy including incorporation into the Rational Artifact Stratification Diagram that is being used as a model for other programs with Usability and Design engagement
• Researched user groups, developed profiles and usability objectives
• Defined information architecture for goal state Policy Administration System
• Led team of five and served as Engagement Lead for a multi-million dollar Commercial Insurance Policy Administration System
• Presented new RIA technology to Cheif Technology Officer
• Recommended solution for reducing required disk space due to uploaded client files
• Provide usability and design consultation on multiple development projects
• Continually promote User Centered Design

• Managed all aspects of Web systems including design, release, and maintenance
• Worked closely with customers and technology vendors to maximize opportunities in company's Web-based presence

• Developed time and cost saving strategies for ensuring efficient ongoing maintenance of large Web-based applications and marketing oriented Web sites.
• Defined information architecture for complex Web sites, allowing for flexibility and ease of maintenance
• Discuss client's workflow to help establish usability
• Used Rational Unified Process for internal and external project requirements gathering and development.
• Designed, developed and maintain Des Moines Area Quality Assurance Association Web site, www.daqaa.org.
• Re-designed core mortgage product interface to improve usability and aesthetics
• Project lead for developing new help section for flagship product. Completed project 70% faster than previous version created by consulting firm and at 9% of the original cost.
• Developed and conducted a usability a study for the browser version of ABC's flagship mortgage software.
• Conducted usability and accessibility assessment for an enterprise-wide commercial insurance quoting application. This included identifying and providing solutions for usability and accessibility issues.
• Designed Web site and corporate identity for www.elendersolutions.com, a Fidelity company.
• Worked with IBM consultants to help convert complex Main Frame application to a Web environment
• Review HTML to ensure browser compatibility, maximum efficiency, flexibility and accuracy.

• Responsible for creative direction of AgDayta.com
• Designed, developed, maintained and managed the DTN Premium Services
    web site
• Created information design and layout for technical department intranet.
• Collaborated with management on ways to improve online marketing campaign.
• Developed search engine optimization strategy.
• Devised standards for image optimization to ensure lower page weight.
• Developed strategies to improve usability and consistent branding.
• Responsible for accurately estimating projects and ensuring timely completion.

• Executed concise and clean design for medical Web sites
• Conducted industry research to establish market trends in online healthcare
• Organized a focus group meeting for 25 area Physicians and Administrators to discuss the viability of a vortal for the healthcare industry.
• Consulted with existing and prospective clients about development of Web sites, intranets, extranets and e-commerce strategy.
• Conducted usability studies for proprietary Web-based software
• Closed company's largest sales
• Prepared and presented information about web-based applications and their impact on healthcare to an audience of radiology center and hospital administrators

Medical Illustrator: 1998 - 1999
The Presentation Group: Orlando, FL
Created custom medical illustrations, depicting human anatomy and surgical procedures, for use in mediation and litigation.

• Researched medical procedures
• Consulted with radiologists
• Created custom medical illustrations depicting anatomy and surgical procedures
• Designed medical exhibits for use in mediation and litigation

• Illustrated a variety of bamboo species for Smithsonian Institute Press journals
• Agnes Chase's First Book of Grasses: 4th Edition
• American Bamboos
• Illustrated Essentials of Orthopedic Assessment: 2nd Edition

SOFTWARE + LANGUAGE PROFICIENCY
Macintosh or PC platform, Adobe Illustrator, Adobe ImageReady, Adobe PhotoShop, Cascading Style Sheets, DHTML, HTML, Javascript*, Macromedia Dreamweaver, Maromedia Fireworks, Macromedia Flash, RoboHelp, QuarkXPress, Visio, XSLT*
*working knowledge

INDUSTRY EXPERTISE
Creative site design, GUI design, UI development, e-commerce strategy and design, e-business, site architecture development, project management, search engine optimization, illustration, usability

EDUCATION
Bachelor of Arts in Biological Pre-Medical Illustration: 1996
Iowa State University, Ames, IA

SAMPLE URLs
· www.AgDayta.com
· DTN Premium Services
· www.daqaa.org, Des Moines Area Quality Assurance Association
· www.eLenderSolutions.com, a Fidelity National Financial Company
· additional examples available upon request