Crackerjak's ..er.. Cracker Jack page!

We all know the story,..or do we? Read along to find out!

21 million people attended the Chicago World's Fair in 1893 - including F.W. Rueckheim who mixed up a new confection of popcorn, peanuts and molasses. A salesman munching on the snack exclaimed "That's a cracker jack!" and a new brand name was coined from a slang expression.

In 1912 Mr. Rueckheim had the idea of packing a prize in every box. Since then, over 17 billion toys have been given out, and enough boxes of Cracker Jack ^r have been sold to stack end-to-end more than 63 times around the world!

Sailor Jack, modeled after Rueckheim's grandson, Robert, and his dog Bingo were brought on board during World War I, for "warmth and personality" and to support a new patriotic theme with a red, white and blue color scheme. Today, Sailor Jack and his dog Bingo have assumed American icon status, along with the Morton Salt (TM) girl, Betty Crocker (TM) and others.

But even traditional icons are subject to periodic reviews. So Borden Foods sought the unmatched imaginative design leadership of SBG Enterprise to appraise and revitalize Cracker Jack ^r as a better-for-you snack alternative for today's kids, as well as for the "kid" in all adults.

Of major significance is the updated presentation of Sailor Jack and Bingo. Carefully evolved, these American classics to appeal to a broader consumer base by building contemporary character appeal while maintaining the historic relevance of their underlying personalities.

More than 100 years after its first introduction, Cracker Jack ^r continues to be one of America's most loved, most fun snacks. The brand appeal is shelf evident.

HOT Cracker Jack Links!

The "Official" Cracker Jack site is now open and boy does it look good!

jump to:An excellent website called the "Cracker Jack Box" is Here.

jump to:Cracker Jack Collector's Association.Real nice people & more links.

jump to:a song about Cracker Jack Kid by Melissa Ferrick. **down**

jump to:Just Plane Fun and purchase Cracker Jack toy trucks.

jump to:The Cracker Jack Gallery,an outstanding photo gallery.

jump to:Fat-Free Cracker Jack news and info.

jump to:Basic Fun Inc. to purchase Cracker Jack keychains.

jump to: Ira Will McComick's HATE page. Yes, someone actually dislikes it!

jump to: Tin Signs for sale here.

jump to:Go here for the low-down on the baseball song.

jump to:Cracker Jack...KOSHER?? Check this link out.

jump to: More figurines for sale.

jump to:Wishbone teams up with Cracker Jack for a promo.

jump to:Figures of Salior Jack seen here.

jump to:Another Cracker Jack fan site

Old NEWS

CNN News
PepsiCo has prize possession
Cracker Jack^r is sweet addition to Frito-Lay unit's snacks lineup
October 8, 1997: 9:30 a.m. ET
NEW YORK (CNNfn) - Popular snack food Cracker Jack^r is switching teams from Borden Foods to Frito-Lay, the companies said Wednesday. Details of the transaction weren't disclosed. The candy-coated popcorn and peanut snack, famous for its toy prize inside, is joining such Frito-Lay brands as Doritos Tortilla Chips, Lay's Potato Chips and Cheetos snacks. "Our goal is to reinvigorate the Cracker Jack^r brand by providing product improvement news, expanding distribution, and creating exciting national marketing and advertising programs," said Steve Reinemund, chairman and chief executive of Frito-Lay. Reinemund added that Cracker Jack^r is a logical transition for the company into the sweet-snack business. Cracker Jack gained popularity as, each year, baseball fans sang "Take Me Out to the Ball Game," including the line "Buy me some peanuts and Cracker Jacks, I don't care if I never get back." Plano, Texas-based Frito-Lay is the snack foods division of PepsiCo. Miscellaney
another Cracker Jack pic

Any new links?? MAIL ME and I'll gladly put them online!

Go back to my Home Page

Well, I got some pix started

My personal photo gallery of Cracker Jack memorabilia!

This page was hit times since I added this counter.

Cracker Jack ^r and the Sailor Jack and Bingo characters are Registered Trademarks of RECOT, Inc., used by Frito-Lay, Inc., 1998.
This site is not affiliated with Cracker Jack, RECOT, Frito-Lay, or CJCA.

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