Ads Success Story

Absolut Vodka Vodka Of The Arts The story of Absolut Art commenced in 1985, when Andy Warhol, the godfather of Pop Art, famous for his interpetations of soup cans and Marilyn Monroe declared he wanted "to do something with the bottle". Honored and curious about what this adventure would bring, Absolut commissioned Andy Warhol to do a painting of the Absolut Vodka bottle. When the painting appeared as an ad, it was an incredible success which captured the attention of the media world-wide. Absolut's involvement in the art world had begun. Warhol recommended one of his young proteges, Keith Haring, be commissioned to do the next painting. Absolut bought its second maserpeice. Works followed from Kenny Scharf, Arman, Robert Indiana, George Rodrigue and other leading artists. Since then, Absolut has constantly supported known and unknown artists in feilds ranging from painting, sculpture, design and fashion. >>See more stories   >>See more ads

United Colors of Benetton Benetton and its Global Communications Benetton uses many of the same messages when promoting its brand in different countries. Nevertheless, these standardized advertisements rarely mention the company, its products or other relevant information for prospective buyers. Instead, Benetton publicizes issues such as world peace, racial harmony, child labor, the effects of natural disasters, human rights, and prevention of the spread of AIDS. The use of shocking or jarring visuals puts a spotlight on common problems around the world while simultaneously communicating BenettonĄ¯s values and its consumersĄ¯ concerns. The controversies created by these ads and their being banned in some countries, have worked to focus attention on both the company and the causes they support. >>See more ads

Marlboro Man Marlboro Man A Western landscape, a rugged cowboy and the color red have come to embody years of advertising tag lines for Philip Morris' Marlboro cigarettes. These three elements, combined or separate, are recognizable as the American call to Marlboro Country even without the brand name, sales pitch or slogan. We, as consumers, all know where the flavor is and what can be found in Marlboro Country. Marlboro advertisements today reap the benefits of the tradition that proceeds them; they capture a complex message which tries to distinguish a product from competitors that are largely the same, in a simple image and a couple of words. As the paragraphs of descriptive copy diminished from the advertisements, so diminished the direct connection between the brand name Marlboro and the actual product that the advertisement is selling, cigarettes. The brilliantly designed campaign, the strong image of the mythical American hero, the cowboy, and a successful series of responses to market challenges by the Marlboro team has created an immediately and universally recognized icon representing an idealized and appealing American lifestyle out of possibly the only "product on the market (aside from weapons) that kill and injure when they are used as they are intended to be used." >>See more stories   >>See more ads