ARTIST STATEMENT
Jo-Anne Balcaen



The elusive nature of love and happiness forms the basic core of my art
practice. I explore how pleasure and desire are commodified and sold, and how
this creates an inflated sense of expectation. Much of my work hovers between
this craving for an authentic experience of pleasure and an awareness of it as a
synthetic product. But while providing a critique of these forces, I am also
aware of the conflict within me of still wanting to be swept away by it all.
Through craft-based techniques, kitsch objects and cheap fakes, I create lavish
displays to convey ideas of happiness and idealism, and conversely,
disappointment and banality. While creating an atmosphere of fantasy and desire,
my work serves to point out the cracks in these fantasies through irony and wry
humour.

On a formal level, I am also interested in creating more ephemeral installations
using non-visual elements such as smell or sound, that point to excess without
relying on its material presence.