"pan de sal for the senses," tvc 15 seconds
writer's note: with the last brief insisting the ad should be a ChowKing sort of ad for the pan de sal, there was no other way but to dig into such motifs as butter melting on bread top, toaster-oven darkness and heat, smoke from bread, mouth lusciously eating bread, all in slow-mo, within 15 seconds. The only thing I thought could provide a seam for all these would be a senses story (thus our title "pan de sal for the senses") via text supers, a sensuous voiceover, and a Yo Yo Ma tango music (to depict both sensuality and matutinal joy).
