"kiliti," tvc 15 seconds
writer's note: an earlier brief proposed the statement "tastes like freshly-baked pan de sal". Since the eating of the product occurs early in the ad, I thought the message can now be delivered via an emotional soft-sell.
product
15- second tv ad [study]storyboard art director
francis maniowriter
jojo soria de veyra
richard yang (first four frames' storyline)client
gardenia philippines
"kiliti," tvc 15 seconds
writer's note: an earlier brief proposed the statement "tastes like freshly-baked pan de sal". Since the eating of the product occurs early in the ad, I thought the message can now be delivered via an emotional soft-sell.
