product
print campaign

repositioning & creative ideas
masterminds

art director (incl. new logo)
norman tioco

writer (incl. new slogan)
jojo soria de veyra
sunny ku (headline on Madonna ad) 

illustrator
norman tioco

client
radio city (record stores)

 

 

note: the respective stories in the three ads below may be only partly true or correct.
but the fictions provide a clear campaign direction, a direction which
intended to research on artists' real-life stories for a changing exhibition
of representative objects or b&w photos at the stores.

 


 

1 click for larger view     2 click for larger view

3 click for larger view

 


to collateral (paper bag)

 


 

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