product
collateral
(paper bag)
repositioning
& creative ideas
masterminds
art director
(incl. new logo)
norman tioco
writer (incl. new
slogan)
sunny ku (headline in Madonna ad)
jojo soria de veyra
illustrator
norman tioco
client
radio city
(record stores)
note:
in line with the "museum concept" positioning for
the stores
towards a competitive edge of not being just another record
store
brand, agency likewise proposed recycled paper bags, as in
paper
bags for purchased museum souvenirs. paper bags are also kind
of
historical, in being antique-ish, though also futuristic in
the
environmental sense. the bags were to display the ad
series proposed by agency, as in the below.
bag front
back
