Specific Information For Every Engine

Search engine information

Why you need it

Even if you learned all the factors that influence search engine rankings (which you should do), you still need specific information for every engine. Search engines may share common characteristics, but their applications are different.

Each engine decides what will be the most and the least important factor in ranking sites. Therefore, ranking formulas differ.

Search engine partnerships

Double your power

Search engines form strategic partnerships to provide their visitors with better services. Major search engines make use of different technologies to achieve more relevant results or to supplement their own technologies.

Some engines partner with other sites to become hybrids -- sites that combine a search engine and a directory . All the major search engines are hybrids, and while some compile their own directories or databases, others buy these services from other engines.

Yahoo! for example, is the most popular directory on the Web. It buys Google's results for its "Web Pages" section. Other search engines also piggyback on one another to provide more complete results. Many use services such as Inktomi and ODP to enhance their results and make them more accurate by overlaying various technologies.

The following table provides information on partnerships among search engines. This information can help you understand how each search engine works and make appropriate submissions . For example, to get into AOL Search, submit to Inktomi (or soon to Google) and Open Directory Project, instead of AOL.

Search engine partnerships