Validate Basic Website Performance 3755

Search Engine Optimisation

Directory Listing (e.g., Yahoo):
• Human cataloguer
• Indexed first page only
• Shows title and description in results

Spiders (e.g., Google):
• Program base
• Indexes every page and follows every link
• Shows the first content in result
• Indexes every word on the page

When designing for search engine:

DO
•Include meta tags of keywords and description Use layer unless absolutely necessary
•Write effective titles Have splash page or a Flash intro without links back to it and plain text
•Write keywords rich copy 250-300 words Use keywords more than 10%
•Keywords have to be 8% (once in each paragraph)
E.g.: For 250 words = 20 keywords
•Include alt tags (with keywords)
•Include Robot.txt
•Include heading tags (with keywords)
•Link text
•Clean code (runs in most browsers)
•Validate your code at site such as: w3.org
•Use external JavaScript

DON’T

•Use layer unless absolutely necessary
•Have splash page or a Flash intro without links back to it and plain text
•Use keywords more than 10%