Now, had I followed the normal procedure (the one nearly all of the internet marketing experts are recommending) I would:

        write a simple email to each webmaster of each site where I want a link back to my site.

        offer a link in return from my site.

Chances are the webmasters at these sites either would:

1.       ignore my email,

2.       turn me down flat, or

3.       send me a copy of their advertising rates.

What really are the chances of getting the kind of results I want from this method? Think about it - these webmasters are not in business to give traffic away to others. They're in business to make money. And you make money by attracting targeted traffic to your web site and offering something these visitors really want or need!

What advantage is it to you as a webmaster to give traffic away to a site that receives considerably less traffic than yours?

And that's the magic of my articles! It completely turns this around!

With my articles I give these webmasters something of value that they want and need - free content.

They can in turn use the articles to attract visitors to their sites (or as material in their newsletters - providing valuable content for their readers).

I, in turn, get what I really want - additional traffic to my web site - meaning more subscribers to my ezine and additional $$$ in my pocket!

That's what I would call a win-win situation all the way around!

Ron Knowlton is a former journalist and the founding editor at http://www.soaringprofits.com/
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