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The Top 10 Internet Marketing Blunders

Blunder #3: Not asking for, and acting on, visitor feedback.

This is another big one, and we can personally attest to the value of asking for and acting on feedback. One thing that many people seem to forget is that it's the prospect who has to like what they see -- and not much else matters. Here's a real-world example.

A while ago we launched a web site, and initially use a frames- based layout. We were aware of the potential problems, and spent lots of time tweaking it to be as browser-friendly as possible. But after asking for feedback we discovered that many visitors hated it.

And the scary thing is that unless we asked for feedback we probably never would have realized this. Everything looked and worked well for us, but a significant number of our visitors had problems with it. We redesigned the entire site and immediately our sales increased. /p>

You will be literally amazed at the valuable feedback you will receive if you just ask for it. Remember that your prospects are the ones buying your products and services, and despite what you may think, the way they perceive your site and your business is what counts.

Blunder #4: Wasting valuable time on unproductive activities.

As an Internet marketer your most valuable asset is time. And yes, time is more valuable than money so spend yours wisely. Because your time is a limited resource, you will need to learn to prioritize. There are certain things that are more important than others.

For example, consider the amount of time you spend on various promotion and marketing activities. Do you actually know which is most productive for you? If you don't you're wasting precious time. Test all of your advertising and spend your time appropriately.

Search engines are another example. One of the biggest myths that is circulating the web marketing community is that getting a top 10 listing will make you an overnight success. Don't believe the hype, and don't waste your time trying to get there.

One of the most important things you can ever do is to automate as much of your day-to-day activities as possible. This includes order fulfillment as well. To succeed online in a big way, you will need to spend most of your time advertising and marketing your business.

Blunder #5: Not managing email communications efficiently

Your email communication with prospects and customers will make or break you. Since most of the time you will never get a chance to impress them in person, you really need to learn how to use email to your advantage. Much of it is common sense actually.

Each and every day we receive emails from people asking us to do business with them in one way or another, and many of them look like they were written by a 10 year-old. Spelling errors, grammar problems, poorly formatted and difficult to read ... you name it.

No one is perfect and we all make mistakes, but there is no excuse for this. Get yourself a good email program, learn how to use it, and spell-check all of your correspondence. You know what they say, you only get one chance to make a first impression.

For email we like Qualcom's Eudora Pro, and if you're using your web browser for email now you really need to check it out. Download a free demo at http://www.eudora.com -- it'll make your life a lot easier.

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