Blunder #3: Not asking for, and acting on, visitor feedback.
This is another big one, and we can personally attest to the value
of asking for and acting on feedback. One thing that many people
seem to forget is that it's the prospect who has to like what they
see -- and not much else matters. Here's a real-world example.
A while ago we launched a web site, and initially use a frames-
based layout. We were aware of the potential problems, and spent
lots of time tweaking it to be as browser-friendly as possible.
But after asking for feedback we discovered that many visitors hated
it.
And the scary thing is that unless we asked for feedback we probably
never would have realized this. Everything looked and worked well
for us, but a significant number of our visitors had problems with
it. We redesigned the entire site and immediately our sales increased.
/p>
You will be literally amazed at the valuable feedback you will
receive if you just ask for it. Remember that your prospects are
the ones buying your products and services, and despite what you
may think, the way they perceive your site and your business is
what counts.
Blunder #4: Wasting valuable time on unproductive activities.
As an Internet marketer your most valuable asset is time. And
yes, time is more valuable than money so spend yours wisely. Because
your time is a limited resource, you will need to learn to prioritize.
There are certain things that are more important than others.
For example, consider the amount of time you spend on various
promotion and marketing activities. Do you actually know which is
most productive for you? If you don't you're wasting precious time.
Test all of your advertising and spend your time appropriately.
Search engines are another example. One of the biggest myths that
is circulating the web marketing community is that getting a top
10 listing will make you an overnight success. Don't believe the
hype, and don't waste your time trying to get there.
One of the most important things you can ever do is to automate
as much of your day-to-day activities as possible. This includes
order fulfillment as well. To succeed online in a big way, you will
need to spend most of your time advertising and marketing your business.
Blunder #5: Not managing email communications efficiently
Your email communication with prospects and customers will make
or break you. Since most of the time you will never get a chance
to impress them in person, you really need to learn how to use email
to your advantage. Much of it is common sense actually.
Each and every day we receive emails from people asking us to
do business with them in one way or another, and many of them look
like they were written by a 10 year-old. Spelling errors, grammar
problems, poorly formatted and difficult to read ... you name it.
No one is perfect and we all make mistakes, but there is no excuse
for this. Get yourself a good email program, learn how to use it,
and spell-check all of your correspondence. You know what they say,
you only get one chance to make a first impression.
For email we like Qualcom's Eudora Pro, and if you're using your
web browser for email now you really need to check it out. Download
a free demo at http://www.eudora.com -- it'll make your life a lot
easier.

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