Brainwashing advertising
McDonalds exploits mainly children
Nearly all of McDonald's advertising is aimed at children. Although the Ronald McDonald 'personality' is not as popular as their market researchers expected (probably because it is totally unoriginal) thousands of young children now think of burgers and chips everytime they see a clown with orange hair. (And even when they see Ross Noble the comedian!)
"Thanks to all those who emailed me... and gave the new hair a thumbs-up. It's 'rock-star-red' for those of you thinking about trying it. Be careful if you wear yellow - I went into a McDonald's in Adelaide and all the kids cheered!"
- an excerpt from Ross Noble's diary (www.rossnoble.co.uk)
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THE NORMALITY TRAP
No parent needs to be told how difficult it is to distact a chld from insisting on a certain type of food or treat. Advertisments portraying McDonald's as a happy, circus-like place where burgers and chips are provided for everybody at any hour of the day (and late at night), traps children into thinking they aren't 'normal' if they don't go there too. Appetite, necessity and - above all - money, never enter the 'innocent' world of Ronald McDonald.
Few children are slow to spot the gaudy red and yellow standardised frontages in shopping centre and high streets throughout the country. McDonald;s know exactly what kind of pressure this puts on people looking after children. It's hard not to give in to this 'convenient' way of keeping children 'happy', even if you haven't got much money and you try to avoid junk food.
TOY FOOD
As if to compensate for the inadequacy of their products, McDonald's promote the consumption of their meals as a 'fun event'. This turns the act of eating into a performance, with the 'glamour' of being in a McDonald's ('Just like it is in the ads!') reducing the food itself to the status of a prop.
Not alot of children are interested in nutrition, and even if they were, all the gimmicks and routines with paper hats and straws and balloons hide the fact that the food they're suducing into eating is at best mediocre, at worst poisonous - and their parents know it's not even cheap or the slightest bit healthy.
RONALD AND HIS EVIL FRIENDS
McDonald's constant bombardment of the media is, as I said before, mainly aimed at children. Geoffery Guiliano, former Ronald McDonald actor apologised for his role in promoting McDonald's by saying, "
I brainwashed youngsters into doing wrong. I want to say sorry to children everywhere for selling out to concerns who make millions by murdering animals".
McDonald's brainwash adults too
85 to 95% of American people regularly visit McDonald's. Why? Because they were told to.
In the McDonald's manager leaflet it says "It is our objective to dominate the communications area because we are competing for a share of the customer's mind".
In fact, McDonald's are dominating the minds of its customers, through deceitful advertising, marketing and promotion, while at the same time disguising their low-quality food. McDonald's spends $1 billion dollars each year on television advertising in the US alone promting itself at world sporting events like the World Cup and the Olympics in an attempt to associate itself with fitness and health. But not only do McDonald's premote itself at world sporting events but local clubs too. How many of you have been through either a footy or basketball clinic sponsered by McDonald's? I know I have been through about 4 or 5.
McDONALD'S BRAINWASHES YOU INTO THINKING THEY CARE FOR YOUR WELFARE
McDonalds unashamedly depicts itself as a charitable organisation, with hidden reasons firmly in mind. Take McHappy Day, for example, where $1 from every Big Mac sold is donated to "Ronald McDonald House". McDonalds feeds off the positive publicity that is spawned at events such as these.
