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This website is asking you to think for a moment about what lies behind McDonald's clean, bright image. It's got alot to hide.
"Always McDonald's" goes the jingle. That's true - they want the public to always go there however saying they care about their customers is a lie. Why is it so difficult to relax in McDonald's? Why do you feel hungry so soon after you eat a Quarter Pounder?
We're all subjected to the pressures of stupid advertising, consunerist hype and the fast pace of big city life - but it doesn't take an Einstein to start asking questions about McDonald's and to realise something is seriously wrong.
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