What Brides Say About Having a Professional Wedding Video Done

Video goes far beyond traditional photography to deliver your wedding day back to you in such a way that you feel like you were there again. Couples tell us that they see more of their wedding day on the video than they did being there. For an example, the bride will plan her entire processional-and never see it because she is the last one down the aisle. Your wedding day is a once in a lifetime gathering of friends and family-and nothing can make you feel like you're back together again more than an excellent video.

When suveyed after their weddings, clients agree that the video becomes the favorite keepsake-more important to them than photographs-yet many admit to spending twice as much on photography. Many couples today that make video a priority do so because they hear of its importance from a close friend or family member. Yet on of the most common mistakes made today is committing thousands to photography before it is investigated. Video is often one of the last things planned for, yet it becomes the first thing you want the Monday morning after the wedding.

Professional wedding videography is rapidly becoming a preferred medium for recording and preserving wedding memories, according to a new nationwide survey of brides who were married in 2002. The survey, conducted by telephone, revealed that brides in the planning process of the wedding do not immediately realize the impact of a professionally-produced video.

Before the wedding, while brides are making plans, over half (54%) rank video as one of the Top 10 most important bridal services. However, that number increases to 79% AFTER the wedding, as brides look back and assess the individual value of each service.

Before the wedding, 23% of brides view video as a Top 5 service. After the wedding, that number climbs to 42%. The value of video becomes greater after the wedding.

The survey revealed the value of video is greater with brides who use professional video services compared to those who don't. Before the wedding, 41% of brides using a professional videographer consider videography a Top 5 service. But after the wedding the number grows to 59% who consider video a Top 5 service. And, after the wedding, 94% of these brides say they consider professional videography at least a Top 10 service.

One of the most surprising findings of the survey is the second thoughts, even regrets, among brides who decided not to utilize the services of professional videographers. Among brides who used a friend or family member to videotape their wedding instead of using a professional, nearly half (49%) said they would hire a professional if they had it all to do over again. These second thoughts are even more pronounced with brides who didn't have their weddings videotaped at all.

In hindsight, 60% say they wished they had had their weddings videotaped. As brides look back at their wedding, the survey showed that 79% of brides agree that future brides should at least consider using a professional to videotape their wedding day. Those feelings are even more pronounced among the brides who utilized the services of professional videographers, 95% of whom think future brides should consider using a professional videographer.

The survey results reveal professional videography has become very important to today's brides. Its value is comparable to wedding photography, and even more valuable in some respects, according to brides surveyed. Most importantly, the survey showed that brides feel more emphasis needs to be placed on videography in the wedding planning process.