| By 1991, a world wide recession hit the world and the skate industry was deeply affected. As in the past, a number of manufacturers were faced with large ecomomic losses. The industry turned extremly negative and began the process of reinventing itself. Big Brother began publication in 1992. As in the past, a hardcore contigent remained with the sport, but this time the atraction was not as great as in the past. By the mid 1990's, skateboarding reemerged and the fourth wave started. In 1995, skateboarding gained a great deal of exsposure at the ESPN 2 X Games. Skateboard shoe manufacturers like Etnies and Vans began selling huge quantities of product and were joined by other soft good manufacturers eager once again to cash in on skateboarding's popularity. |