COMMENTARY
TRACKS (ARCHIVE)
Paradise Lost
By Shaun
Collins
Musings while reflecting back in the early days
of DVD: (How strange does that sound? The early days were barely five years
ago!) The argument was over formatting. One format for everything, from music
to software to movies. The perfect utopia that would be conformity. Once
that was reached, the debate shifted to packaging. Jewel cases? No, people
would confuse them with CDs. Long Boxes? No, too much
packaging.
Finally, a plastic slim case
similar to a Disney type clamshell was decided on ... by every major studio
except Warner Bros. Warner decided to go with a "snap case" with the
movie artwork printed directly on the box. New Line followed suit and suddenly
the little perfect world of conformity and universal sameness was thrown
into upheaval.
Why do you mock us cruel
fate? Why do you take our uniform universe and throw it into chaos?Personally,
I hate the Warner snap cases. They give off a "low tech" look and feel totally
contrary to the high gloss format that is DVD. The plastic ridges on the
top and bottom of the cases snag the plastic sleeves on my other DVDs so
I can't keep my collection in alphabetical order. (I'm to the point where
I have separated out all the snap cases on a separate book shelf.) And most
erroneously, with the artwork printed directly on the case, it can be scratched,
have liquids spilled on it or worse, and is a goner. At least with "normal"
DVD cases the stuff is protected better.
But then came special editions.
FIGHT CLUB packaged in a cardboard slip sleeve designed to look like brown
paper wrapping. About a low tech as you can get, but FIGHT CLUB is a
nonconformist movie, so I guess I'll let it slide. Then came TERMINATOR 2
in it's gunmetal titanium case. Okay, I can live with that, I
guess.
Suddenly the flood gates
opened. MEN IN BLACK in a black vinyl wrap. CLOSE ENCOUNTERS in a bizarre
foil cardboard flip thing. The DOGMA SPECIAL EDITION in a paper slip sleeve,
UNBREAKABLE in one with a window on the cover. "The X-Files," "Sopranos"
and "Sex In The City" all have whole seasons packed into a flip case that
unfolds like a road map. THE WICKER MAN comes in a wooden box. And now Artisan's
announcement that Basic Instinct will be in an "ice case" with ice pick pen
and TOTAL RECALL will come in a round metal collector's tin. A ROUND
DVD CASE?!?
Don't get me wrong, cool
ideas and all, but what happened to universal appeal, conformity and one
format? How am I supposed to get a round case to sit in alphabetical order
on my book shelf?And what about this back and forth with two disc sets? Some
are in a doublewide case, some are in a single wide with a cool little flip
thing in the middle for both discs.
Make up your minds
already!!!
And so I sit and wait for
the perfect utopian vision I was promised by the manufacturers when DVD first
arrived on the scene. Conformity, standardization and movies that will all
fit on one shelf the same way.
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