Persuasive Speaking
Project 1 - The Effective Salesperson
Time: 8 - 12 minutes
Objectives:
Learn a technique for selling an inexpensive product in a retail store.
Recognize a buyer's thought processes in making a purchase.
Elicit information from a prospective buyer through questions.
Match the buyer's situation with the most appropriate product.
Project 2 - Conquering the "Cold Call"
Time: 10 - 14 minutes
Objectives:
Learn a technique for "cold call" selling of expensive products or services.
Recognize the risks buyers assume in purchasing.
Use questions to help the buyer discover problems with his or her current situation.
Successfully handle buyer's objections and concerns.
Project 3 - The Winning Proposal
Time: 5 - 7 minutes
Objectives:
Prepare a proposal advocating an idea or course of action.
Organize the proposal using the six-step method provided.
Project 4 - Addressing the Opposition
Time: 7 - 9 minutes for the speech plus 2 - 3 minutes for the question and answer period.
Objectives:
Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
Construct the speech to appeal to the audience's logic and emotions.
Project 5 - The Persuasive Leader
Time: 6 - 8 minutes
Objectives:
Communicate your vision and mission to an audience.
Convince your audience to work toward achieving your vision and mission.
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