Step 1) Designing the shoe. Pointers: A design has to be 11% different from other shoes. To overcome this copy "TWO" separate shoe designs and combine them. Still it is a good idea to invest in good lawyers just in case.
Step 2) Manufacturing the shoe. This is a complicated process as it involves customs, lawyers and often back handers to officials in non english speaking countries. As there are too many steps involved the information is covered in another document. However the following tips are useful. When tips are required give big, avoid questions like "what type of labour is involved ?" or "is the product safe ?". It is also advisable to send someone who while capable is also disposable. And at all times always have a scapegoat ready. When all is done the shoe should cost no more than $3 to produce.
Step 3) Promoting the shoe. Now this will probably be the most expensive part. People require credibility or image. So you will have to pay through the nose for image. Expect to pay in excess of $5 000 000 for a tall dark basketball player to hoc off your crappy shoes. However this cost will be recouped as the price of advertising per 'exclusive limited quantity pair of shoes' should work out to about $1.
| Raw materials | $0.10 |
| Manufacturing | $0.90 |
| Back handers | $2.00 |
| Administration | $0.50 |
| Advertising | $1.00 |
| Customs Duit | $10.00 |
| Money Laundering | $40.00 |
| Total | $55.50 |
Returns) Insulting with out been rude. This is an art form for which the manufacture should run special classes. If in the case over 40% of the shoes come back. Deny refunds and instruct the retailer to put the remaining pairs on special.
While this is only a guide for shoe production it has many good ideas. It is recommended to follow proper procedures as you don't want to end up in a foreign jail for the rest of your life. Just remember that even if your shoes are shoddy cheaply made crap you can still give the impression of respectability with magical wonderful IMAGE and HYPE.
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