|
Download syllabus
Deals on the creative function of the agency with emphasis on copywriting. Exposes the student to the management of the creative department of an advertising agency and the role of the copywriter in the conceptualization of advertising ideas based on strategies. Exercises in tri-media writing are maximized to develop the creative abilities of the student in writing for print, radio, and television. Writing for non-traditional media is also explored during the duration of the course. Pre-requisite: ADSTRAT
Download syllabus
A course that taps the visualization, drawing and artistic abilities of the student. Various stages of visualization are discussed and the student is allowed to practice his inherent drawing skills. Various print ads and television commercials are evaluated in search of the "big idea" which is key to an effective advertising campaign. Pre-requisite: ADSTRAT
Download syllabus
A production course that deals on the processes and techniques of the print advertising both from the viewpoints of the print production department of the advertising agency or a print production supplier. A content analysis of print ads currently published by various advertisers is conducted and their strategies evaluated as guidelines in the final print advertising workshop/print campaign presentation the students will undergo for their final requirement. A minimum of 50 hours of practicum is required for completion of the course (Serviced by College of Liberal Arts). Pre-requisite: ADWRITE, ADVISUA
Download syllabus
Focuses on the media function of the advertising agency with emphasis on media planning and buying. Various techniques in planning for various media of mass communication are discussed. The viewpoint of the media sector, i.e., publications, broadcasting companies, and other non-traditional media companies are also investigated for a fuller perspective of the media function. Pre-requisite: ADWRITE, ADVISUA
Download syllabus
A production course that deals on the process and techniques of broadcast advertising both from the viewpoints of the broadcast production department of the advertising agency as well as the production house. A content analysis of radio-television commercials aired by various advertisers is conducted and their strategies evaluated as guidelines in the broadcast advertising workshop/radio-tv campaign presentation the student will undergo for their final requirement. A minimum of 50 hours practicum is required for completion of the course (Serviced by College of Liberal Arts). Pre-requisite: ADWRITE, ADVISUA
Download syllabus
A discussion of the techniques and principles of public relations as a tool of marketing and corporate communications. Advocacy advertising is also extensively evaluated as a tool to enhance corporate image and reinforce the role of advertising in socio-cultural and economic development of the country.
|
