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A seminar-workshop format to discuss contemporary issues in marketing communications like telemarketing, advocacy campaigns, account planning, entrepreneurial advertising, advertising ethics, new trends in global advertising and international marketing, etc. Resource speakers on various relevant topics are invited to prepare the students for future advertising work. Case studies in marketing communications are likewise deliberated to enhance knowledge of the advertising industry and related fields.
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A practicum of 300 hours in an advertising agency or an advertising-related industry like production houses, promo agencies, advertising departments of client or media companies, etc. As a "thesis", the student develops a full-blown advertising campaign for a particular product, service or idea before a panel of advertising and marketing communications practitioners preferably in a speculative advertising campaign presentation set-up.
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A technical course that introduces the student to
computer graphics in advertising and how such
computer-generated television commercials can convey a
creative message. Also orients the students to new
software developments like storyboarding, powerpoint,
etc. (Serviced by College of Liberal Arts).
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An introduction to advertising photography covering
both black and white and colored photography. The
intricacies of shooting, developing and printing are
discussed via workshops and applications. Animation
and cartooning are likewise explored as an advertising
technique. As a requirement, a photo exhibit of
students is put to display their creative materials
(Serviced by College of Liberal Arts).
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A course that acquaints the student on direct
marketing communications as a non-traditional tool of
advertising. Internal, dealer, and consumer sales
promotion activities are also tackled as a means to
promote the company's products and services.
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