Link: Course Syllabus

International Marketing (MARKNAL)
3 units

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A course designed to expose the students to worldwide marketing. It includes the study of the significance, the underlying concepts and theories, world environment and business opportunities, strategic functions, and marketing mix, of Global Marketing. Linkages with CITEM, PTTC, and other government-supported international trade offices have been established by the Marketing Management Department to assist students in their study. Interviews with global companies and foreign embassies in the Philippines are required of students; their written output after presentation and discussion in class becomes their term paper. Pre-requisite: MARKCU1

Distribution System and Cost Analysis (MARKOST)
3 units

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A course aimed at knowing the different types of middlemen in the channels of distribution, how each one can best serve specific consumers through the physical distribution functions to be performed. Emphasis is on the different costs involved in the distribution of products from the point of production to the point of consumption through the various marketing intermediaries. Analyses of costs of distribution are skills learned in the course. Students are required to make a study of the distribution system of a corporation by interviewing a firm belonging to the top 1000 corporations of the Philippines. Pre-requisite: QUATECH, MARKCU1

MARKSPO (Sports Marketing)
For Sports Students Only

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This course teaches the students how the principles of marketing are applied in various sports and sports-related products, services, and events. The learning process culminates in the writing of a sports marketing plan, the equivalent of a marketing plan for goods and services. At the end of the course, students are briefed on the various job opportunities open to those who have taken the course, regardless of their major.Pre-requisite: MARKET1

Principles and Techniques of Broadcast Advertising (MARKAD2)
3 units

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A course covering the principles and techniques of advertising in the electronic media which are radio and television as well as other audio-visual types of advertising like cinema and skycable. Viewpoint of the creative department of the advertising agency is taken and how it coordinates with the rest of the departments of the agency. As a pre-requisite, students develop an actual broadcast advertising campaign for a hypothetical/real product or service. Pre-requisite: MARKAD1

E-Commerce Marketing (MARKCOM)
3 units

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MARKCOM or Electronic Marketing is an emerging concept that describes the buying and selling of products, services and information via computer networks, including the Internet. Electronic Marketing ( or commonly referred to as E-Commerce) is a general term for buying and selling process that is supported by electronic means. This course provides students with an introduction to Internet marketing and the foundation they need to manuever through the world of interactive marketing. E-Marketing will take up various diverse and interdisciplinary topic with issues ranging from technology to consumer behavior.

In this course, the student is further exposed to various decision-making process leading to the development of a cost-effective e-business plan.

Event Marketing (MARKEVE)
3 units

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This subject is designed as an introductory course in event marketing. The students will learn the rudiments of planning and executing events within the marketing setting, the basic concepts in event marketing, its various applications and its important role in the fulfillment of the marketing communications function. Students will be given a chance to learn via lectures, guest speakers, library research, actual participation in marketing events, planning and designing their own event projects for a specified target institution or corporate sponsor.

Marketing Practicum (MARKCU2)
3 units

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This subject is an exercise in the application of theories learned over the course of the majors program. A two hundred-hour residency with a chosen company or institution must be completed to achieve reasonable grounding in the business/endeavor. This immersion in the operations should provide ample foundation for to write the thesis.

The student working on his/her thesis at this point will be able to apply the concepts, tools, procedures and applications in Marketing a product or service in firms operating here and abroad. He/she will be placed in an environment that will allow these learnings to be actuated. Various decision-making processes leading to the establishment of marketing objectives, strategies and programs to support that firm's long-term and short-term goals will be written out and presented at a formal defense, which includes representatives from the department's faculty and the company/institution. Pre-Requisite: All Major Subjects