In a study of more than 3,500 political
advertisements aired more than 940,000 times during the 2000 national
election the results constitute a conclusive
argument FOR reform. Soft-money advocates say that the unregulated
cash is about building political parties and their organizations. But the largest single use of soft money -- 37.8 percent
-- is for media advertising not related to
"building parties". By contrast, only 8.5 percent of soft
money went to mobilizing voters. Much of the
rest went to administration and fundraising.
Ah, but when the parties advertise, aren't they building
support for themselves and the idea of a party system? Nope! "Almost 92 percent of these media party ads never
even identified the name of a political party,
let alone encouraged voters to register with the party, to
volunteer with the local party organization, or to support the
party." The report confirmed what everyone who works in political
campaigns already knows: The so-called "party" ads are regular
political ads in disguise aimed at electing a
candidate.
Many opponents of campaign reform take sharp exception
to a provision that would limit what is politely called "issue
advertising." The ban applies only in the 60 days before an
election and only to ads that mention the name of a candidate.
Opponents of reform say the ban on issue advertising
would get in the way of legitimate debate on public matters. The Brennan
report explodes the foundation of this claim by showing that the overwhelming majority of the ads run by outside groups
in the two months before Election Day were designed not to make a case
about an issue but to elect or defeat a particular candidate:
"Approximately 86 percent of group-sponsored ads aired within 60 days
of the 2000 election were electioneering issue ads rather than genuine
issue ads." They were another way of undermining
the election law.
The one big difference between regular political ads run by
candidates and the sham issue ads: The ads by
outside groups were far more negative than the ones run by candidates,
presumably because candidates can be held to account for what they put on
television. Note that almost none of the legitimate
issue ads would be banned by the Reform Bill.
If money plays too big a role in the election process,
money's influence will begin corrupting the way we govern ourselves. In one
decision after another, the Supreme Court has held that
because reducing corruption is a legitimate public goal, Congress has a right to
regulate political contributions.
But the previous system had subverted
these efforts. The reform bill is a modest effort to restore some limits
on money's power.
If the Senate had Filibustered or
amended this bill it would have DIED and sent only one message: Money rules.