The Television Transcript Project : commercials
Agency: Young & Rubicam, NY
Copy by: David DeNoon
First Telecast: August 1967
Announcer (probably): Dick Cavett
Voiceovers of Husband and Wife (probably): Joe Sirola and Mary Louise Wilson
Headache Tablets


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 24-5. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Black screen, white text in center: "Commercial headache number 24."]

ANNOUNCER
Commercial headache number 24--what's for dinner?

[Extreme close-up from the front (and slightly above) the white lid of the product's bottle. (The camera slowly glides down along the bottle during the dialogue.)]

HUSBAND
We've had liver so many times in the last month that I'm ...

WIFE
You're going to eat your liver.

HUSBAND
Negative. Zero liver is going into my mouth.

WIFE
Liver is good for you. With liver, you can live.

[(View is now on the tablets visible near the top end of the bottle.)]

HUSBAND
I'm going to risk my life by not eating liver for three days.

WIFE
Well ...

HUSBAND
Somebody has to take a stand on this thing. And I'm going to, I'd rather stand on it than eat it. I look in the mirror, I see liver. I look like liver.

[(View is a little lower now, the very top of the label is visible, says, "100 ANALGESIC TABLETS.")]

WIFE
Oh, that's funny.

HUSBAND
Oh, oh. What are you taking that little bottle of aspirin for?

WIFE
These are not aspirin. It's Commercial.

[(View is now the product's label. The product name fills the screen width-wise, still some tablets still visible, at the top.)]

HUSBAND
You have a headache, huh?

WIFE
Commercial headache.

HUSBAND
Oh, honey, I didn't mean ...

ANNOUNCER
Life is full of Commercial headaches.

HUSBAND
... I just don't want to eat liver ...

[At ending: black screen with white text, "For Commercial headaches get Commercial relief."]

ANNOUNCER
But Commercial relief comes only from these tablets. Each 50 percent stronger than an aspirin for relief of headache pain. For Commercial headaches, get Commercial relief.

[time 01:00]

A related headache tablet commercial.

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Last Updated: 30 June, 1997

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