(1stEdition December 23,1998)
It is within this framework that the Culver City
Redevelopment Agency ("CCRA"),
DDR OliverMcMillan and the citizens of Culver City have
been working to
add diversity to the daytime business environment. The CCRA
desires to create
a complete downtown district that encourages successful
daytime, nighttime,
and weekend activity. DDR OliverMcMillan proposes to
develop a mixed use
project on three blocks, to include a state of the art
cinema, a collection
of quality dining establishments, cafes and bistros, retail
establishments,
and loft office suites to help support the existing
commercial district.
Coupled with existing businesses on Main Street, Culver
Boulevard and Washington
Boulevard, and in anticipation of the renaissance of the
Culver Theater
as a premiere live theater venue on the "West Side", DDR
OliverMcMillan
expects the downtown to establish itself as an exclusive
and desirable upscale
district, providing for long term stability for the nearby
businesses and
surrounding residential neighborhoods.
CONSENSUS - Downtown does need economic and cultural revitalization, BUT widely varying views on what should be developed, and how much should occur.
- Developer was asked to reduce size and scale of
cinema (both number
of seats and screens, and massing on Block 3/A)
- Developer was asked to respect 56' height
limit
- Neighborhood protection strategy should be implemented
before, during
and after construction in a highly interactive process;
options for consideration
should be brought forward from experts for community
consideration and comment
- Architectural design should keep with the historical context of existing downtown buildings (no Disneyland) - protect City's architectural heritage and maintain prominence of the Culver Hotel landmark
-Careful attention should be paid to safe and clearly defined pedestrian crossings of major streets and designated pathways; integration with City's bikeway system desirable; safe and comfortable pedestrian crossing of Washington and Culver
- Review all comments received from the community meeting, AND work to integrate them into the Project
-Discuss Project again with Art Film operators, AMC and other 1st run film operators (GOAL - reduce the density and size of cinema to the threshold of market viability)
-Respect the 56' height limit, with the exception of accent towers and corner features, in concert with the City's height restriction guidelines
-Develop solutions for cinema queuing, drop-off and security issues
-Work with Agency and Neighbors to identify feasible and acceptable neighborhood protection options for full community consideration, to be implemented prior to the opening of the Project
-Return to the community in January with more refined design imagery, answers, solutions, options, and a willingness to continue the community based dialogue and design effort.
OliverMcMillan
The proposed Project covers three blocks at the corner of
Washington Boulevard
and Culver Boulevard. The cinema is currently proposed to
be located on
the site of a public parking lot (Block 3/A), just south of
the historic
Culver Hotel. The proposed retail and restaurant cluster
will be located
on the site of a public parking lot bounded by Culver
Boulevard, Ince Boulevard
and Washington Boulevard (Block C). Office space would be
developed on one
or two floors over the restaurants and cafes. On the site
of the former
Murphy Buick dealership, a proposed 900 to 1100 space
parking structure
would be built to serve the proposed Project, the existing
downtown businesses,
and Media Park/Ivy Substation.
The design concept is in the spirit of the Redevelopment Agency's Design For Development crafted specifically for the Downtown. Outdoor dining will be prominently featured at ground level. Town Park will be given greater visibility. A new plaza will be developed on Block C, with views across to the Culver Studios, the Culver Hotel, and the Town Park area. Second and third floor office space on Block C will be afforded balconies and operable windows to extend the indoor/outdoor ambiance to the upper floors. The parking structure will be architecturally related to the commercial and office development, in keeping with the design expectations downtown Culver City has come to expect. The design will continue to be developed and refined through a community interactive design process.
SITE AREA
Block 3/A Approximately 50,000 SF
Block C Approximately 50,000 SF
Murphy Buick Site
- Com'l Approximately 10,000 SF
- Parking Approximately 60,000 SF
PROPOSED DEVELOPMENT (as of 12/2/98)
- approximately 75,000 sf cinema on 2 levels
24 screens, 3,600 - 4,000 seats(avg. 175
seats/auditorium)
- 40,000 to 45,000 square feet of restaurants/cafes
10,000 square feet of outdoor dining/plaza area
- 8,000 square feet of retail space
- 30,000 to 60,000 square feet of loft office space
153,000 to 188,000 square feet total leasable space plus 10,000 square feet outdoor dining/plaza space
Architect Benson & Bohl Architects
Landscape Architect Andrew Spurlock Martin Poirier
Parking Structure Arch. Gordon Chong & Partners
Signage Design Signage Solutions
Civil Engineer Paller-Roberts Engineers, Inc.
Geotechnical Engr. Bing Yen Associates
Community Design citizens & community members of the
Input City of Culver City
FOR MORE INFORMATION, CONTACT
Developer - DDR OliverMcMillan
Charles W Davis, Jr. 619.457.0911
Community Relations - Cerra Enterprises
Julie Lugo Cerra (310)-558-3818
DDR OliverMcMillan 4350 Executive Drive, Suite 300, San
Diego, California,
619.457.0911, FAX 619.455.1697
SCREENLAND - CULVER CITY, CA CONCEPTUAL PLAN
Design Proposed is preliminary and subject to change and
refinement.
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