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A successful fundraising requires a good and detailed study of potential donors.
Among others, following particulars are important t acquire:
- The philosophy and aims of the potential donor, as
- some donors might promote ideals that are contradictory to those of yours,
- some sponsors might tend to exert influence on the organizations or projects they fund;
- receiving funds from some sponsors could hinder donations from other sponsors, etc.;
- The interests of the potential donor, as not all sponsor projects of all kinds;
- The donation policy and conditions, to learn about
- if your organization is a qualified organization for appealing funds; as some donors
support only projects of certain organizations, or at certain sites, etc.,
- what are the conditions and/or reservations in utilizing sponsored funds,
- what kind of feedback and reporting obligations are in force,
- The donation procedure, to be well informed about
- what kind of documentation and presentation would be needed for petition,
- what is the appropriate amount of funds to ask,
- what is the appropriate time to submit a petititon,
- what means should be used for submitting a petition, whether oral presentation or face-to-face
negotiations would be helpful.
- The correct contacts, as the attitude and personal characteristics of the people contacted
might influence the outcome of the petition.
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