Merrill Lynch (CSCO)


Industry: Investment Brokerage

Merrill Lynch *MER* (NYSE) These days there's lots of bull baiting. Merrill Lynch, once the undisputed leader of the herd now finds itself in a close fight for dominance with fellow retail/wholesale financial supermarket Morgan Stanley Dean Witter. Its wealth management services include retail brokerage, cash management accounts, and mutual funds. On the corporate and institutional client side, services include investment banking and mergers and acquisitions in addition to dealing in government bonds and providing clearing services. About a quarter of its sales come from overseas. Merrill Lynch has been a laggard in online services and only added Internet trading services in 1999.

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