Within the Marketing field, the Product Management area is one I prefer. But just what is the job of the Product Manager?
«(...)the job of the product manager involves continually collecting and synthesizing information, forecasting changes in competition and market conditions, revising market strategies, and adapting decisions such as price and communications to rapidly changing market conditions (...) the three major tasks facing product managers:
- Analyzing the market.
- Developing objectives and strategies for the product  or service in question.
- Making decisions about price, advertising, promotion, channels of distribution, and service.»
(Lehmann, Donald and Winer, Russell, in Product Management)

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