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Targeted Writing Solutions

TWS provides a comprehensive range of solutions to fit your documentation needs:

Understanding your Corporate Needs

In today’s fast-paced, rapidly changing business environment, you cannot afford to take risks with your documentation. Understanding who your customers are and what they need is the key to producing effective documentation.

At TWS, we understand that effective documentation is:

Targeted documentation focuses on the activities and needs of your customers.

High Quality is ensured when standards of excellence are strictly adhered to, including the adoption of formal standards, such as ISO, or the definition of clearly defined style guides that ensure consistency across different documents. Focused reviews, together with usability testing and analysis are integral parts of ensuring that your documentation is of the highest quality.

Just-enough means that production is streamlined to ensure that only the essential information is presented, without superfluous padding.

The utmost efforts are made to ensure that your schedules are met on time and that the necessary documentation is ready to ship with a release.

Our sensitivity and flexibility to the unique approach and needs of your company provides the vital link in ensuring the smooth flow of information from your subject matter experts to your customers.

You can Rely on our Experience

Aren’t you tired of working with writers who don’t understand the fundamentals of your industry?

TWS has years of experience providing documentation solutions for 3D CAD design, telecommunications and IP networking companies. We offer more than content writing – we are constantly seeking ways of promoting your business, cutting your documentation costs and streamlining the distribution of information to your customers.

Our Satisfied Customers

ACA, Comverse, Crystal Solutions, ECI, IDcide, ImageNet, InfoGear, Libid, Optibase, RAD, VocalTec


A Complete Solution

TWS will sit with you to clarify your documentation requirements.

Marketing and sales presentations

Effective presentations are focused, brief and dynamic. They provide a consistent corporate message as well as unique selling points, targeted to a specific audience. They are attractive and interesting visually, without being crowded or distracting. An effective presentation is easy to use and provides clear guidelines to the speaker.

Interactive demos

Interactive demos combine text, narration and graphic presentation, to inform or persuade a customer. Interactive demos are designed for a specific medium and purpose. They can run at tradeshows or from a web site, be an integral part of a sales presentation or even be handed out to a customer on a business card CD or CD ROM.

Marketing collateral

This includes brochures, company profiles, newsletters, promotion offers and other information targeted to a specific group of customers. Marketing collateral provides information about a company and its products and services. Effective marketing collateral is focused and informative, and provides a consistent message and corporate image.

Technical documentation

Technical documentation provides a detailed description of a product and how to use it. The primary purpose is to inform and instruct. Effective technical documentation is clear, well organized and often modular in nature. It focuses on the tasks that users need to perform and provides clear guidelines how to use the documentation and how to find information. Adherence to international and industry-recognized standards of language usage and to corporate style guides ensures both consistency in the presentation of information and content that the customer can easily recognize and understand.

Online help systems

HTML-based or Win help help systems are an integral component of professional software applications. Effective online systems provide clear paths for access to information, such as context-sensitive windows, indexes, glossaries, popup windows, browse sequences and search engines. At the same time, they provide a consistent look and feel, through templates and cascading style sheets.

Print production

A critical element in the success of any company documentation is to ensure that customers have easy access to the documentation at the time they need it, in the form they need it. For many companies, online documentation, in the form of PDF files, online help systems or a knowledge base, may suffice. Other documents may need to be printed through an external printing service.

Contact Information

Phone: 972-9-741-0512

Email: warrends@netvision.net.il