CHOCOLATE

I live for chocolate. So read on... I hope you agree with my judgements. Feel free to make suggestions. There's not much point in me writing about small boutique confiseurs and chocolateries, or producers of chocolates sold loose in selected shops, so I largely limit my comment to prominent brands or shops in the various countries.

I don't particularly like chocolate bars (Snickers, Mars, Flake, etc), so they won't get a mention. I like both milk and plain/dark chocolate, so I don't belong to the 70%+ cocoa snobbery club, although of course I like cocoa-rich chocolate. (Remember, though, that it's not just the amount of cocoa-solids that makes a good-tasting chocolate.)

The cheaper you go, the worse the chocolate, is a good rule of thumb, but with notable exceptions that you'll find on my reviews page. The more amazingly expensive you go, the smaller the difference, is also something worth remembering. Lovely chocolate by Valrhona, for instance, sells at about £4/Ffr40/A$10/US$6 per 100g block, which is ridiculous, in my view. For a little more than half that, I think most people will find chocolate that is largely indistinguishable from Valrhona.

Generally popular brands in the luxury-for-the-common-people class are all too often mediocre (to be polite). Just look at Whitman's, an American brand that took Australia by storm, or Britain's Thorntons, which produces, with few exceptions, sweet, gritty chocolate and insipid pralines and bars.

And then there's the USA... Hershey's is a taste alien to the palate of most Europeans. Who will forget their first experience of an acrid, throat-burning bar of Hershey's? In the semi-luxury department there's San Francisco's Ghirardelli, which, whilst edible, seemed overrated for its price and reputation.

   


Created Mar2001     Modified Mar2001     Images, design, & text © 2001     SITE INFO