William Vasana
8358 Warlin Drive South, Jacksonville, FL 32216
(904) 998-1879

SUMMARY:

Ten years of marketing and sales experience in real estate, new media, publishing, and cable TV.

EDUCATION:

University of Tampa, Tampa, Florida
MBA, Finance, May 1997
MBA, Marketing, May 1995

Assumption University, Bangkok, Thailand
BBA, Marketing, May 1992

WORK EXPERIENCE:

Watson Realty Corporation, Jacksonville, FL
Realtor^®, 5/03 - present
- Rents, buys, and sells residential homes, condominiums, vacant lands and rental properties for clients on a commission basis.
- Represents and negotiates contracts for buyers and sellers.
- Assists clients with loan pre-qualifications and applications.

E-Z Legal Forms, Deerfield Beach, FL
Director, Software Development & E-Commerce, 3/99 - 1/03
- Directed and managed the corporate IT, Internet commerce and software department.
- Identified, evaluated and negotiated contracts with on-line vendors and business partners.
- Developed and implemented marketing plans for Made E-Z Products and E-Z Legal Forms.
- Expanded key distribution relationships with the office superstores, home improvement centers, mass merchandise stores, bookstores and software resellers.

IBC, Pompano Beach, FL
Marketing and Business Development Manager, 2/98 - 10/98
- In charge of the strategic marketing and promotion of online services and software applications.
- Developed and implemented strategic marketing and business solutions for i-broadcast.com.
- Managed Client Support Division to expand key distribution relationships and e-commerce.
-Initiated strategic alliances with business partners and content aggregators.

Comcast Cable, West Palm Beach, FL
Senior Marketing Coordinator, 6/97-1/98
- Developed and implemented strategic marketing plans including Loyalty and Retention programs.
- Directed and managed the outbound call center and regional marketing campaigns.
- Responsible for research support and data to use in the development of fiscal budget and projection of subscriber and revenue growth.
- Created literature, presentations, advertisements, and other marketing collateral.

AOL Time Warner, Clearwater, FL
Marketing Analyst, 5/95 - 6/97
- Promoted cable television and ancillary products including Pay-Per-View, digital music, telephone and high-speed cable modem.
- Participated in developing, implementing, and evaluating marketing strategies and plans.
- Provided timely financial and marketing analysis for reports to the executive group.
- Coordinated direct marketing and acquisition campaigns with other regional offices.

Apex Plastics, Bangkok, Thailand
Export Sales Supervisor, 6/92 - 6/93
- Assisted in the marketing and sales of plastic products in the Export department.
- Responsible for the development of new sales territories in the region of South-East Asia.
- In charge of the establishment of market presence and maintaining key customer accounts.
- Planned, implemented and participated in trade mission overseas.

- Knowledge of Internet, HTML, Windows, Macintosh, Fireworks, Flash,  Photoshop and Adobe Acrobat.
- Proficient in Microsoft tools (Word, Excel, Project, Access, PowerPoint, Publisher and FrontPage), WordPerfect, Lotus 1-2-3, Quattro Pro, Norton Antivirus, Act!, SalesLogix, GoldMine, DBASE III and COBOL.
- Florida real estate license.
- Series 6, 63, life insurance and variable annuity license.