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Description:
Driven captures BMW at a very interesting time. As a three-time BMW owner,
I have been fascinated by how this company I love so much has been
changing and shaking things up. Why have the designs been shaken up so
much? Why did they acquire Rolls Royce and Mini? Kiley does a splendid job
of exploring this, as well as a terrific chapter on the mysterious Quaint
family that controls BMW, and another on the ill-fated attempt to run the
British company Rover. A great peak inside one of the world's most
intriguing companies
Driven : Inside BMW, the Most Admired Car Company in the World
(Hardcover)
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